Turn your Best of North County win into more business
Best of North County winners can extend the value of their recognition with exclusive print, digital and sponsored content marketing packages available only to award-winning...
advertising
Why your TV isn’t showing the same ads as mine
I’ve oftentimes considered making my computer password IF**KINGHATETECHNOLOGY!!!!. I’m admittedly not a big fan, though I recognize I couldn’t run my business without it. Tonight...
Why your business needs a soundtrack
Years ago, I ran in-house marketing operations for a balloon delivery service. Computers were fairly rudimentary in those days. Email and websites didn’t exist, and...
Persistence helps you make the sale
My mother persuaded me to take typing classes in high school so I’d always have something to fall back on, workwise. Once in college, I...
The difference between advertising and marketing
Periodically I’m asked whether advertising and marketing are the same thing. To me the answer’s an obvious no, but I understand where such confusion comes...
First Bank brings digital innovation to Del Mar banking
In an area with abundant banking choices, one financial services provider stands out from the rest. Although new to the Del Mar area, First Bank...
Project Dog Foster a countywide campaign
SAN DIEGO — Six members of the San Diego Animal Welfare Coalition have joined a countywide campaign to find foster homes for the dogs in...
F45 fitness concept delivers great fitness results to Poinsettia Village
CARLSBAD — A newer fitness concept spreading through California has been helping North County residents lose hundreds of pounds in body weight and get into...
Those missing electrical plugs
I’m sitting at a local coffee shop for a meeting, and the power on my laptop is running low. Seeking an electrical outlet, I come...
How solid is your relationship?
Businesses hire marketing professionals for their experience, creativity, and results. Equal partnerships generate successful efforts. Clients who think creativity’s a commodity can’t take advantage of...
A scam geared toward professionals
The ad seemed genuine enough. Posted on LinkedIn, it offered a portal for paid board of director seats. Intrigued, I scheduled a 20-minute interview. LinkedIn,...
Ask Mr. Marketing: I’m giving away free stuff
That powerful word FREE undoubtedly caught your attention. This column is about free marketing ideas, strategies, and advice. The marketing process bores most people. Business...
New year’s resolutions by Dr. Kern Brar
New year’s resolutions are a great way to improve your life. I believe each of us has the willpower to improve our health. We can...
Oceanside considers advertisements on city vehicles
The next time you see a city water truck you might also see an advertisement for a local restaurant or window cleaning service, or at...