The lady vanished
Thanksgiving to New Year’s Day is a great time to strategize the coming year. Those five weeks are perfect for focusing on developing marketing plans,...
Rob Weinberg
A few thoughts about Thanksgiving
Over the past several months, I’ve been increasingly upset about the state of the world. I couldn’t wait for the election to pass so we...
A glass of messaging, please
Like many denizens of southern California, my bride and I frequently end our day with a glass of wine. Being so close to many local...
Lost in a sea of sellers
The recent Carlsbad Street Faire was the perfect opportunity for catching up on shopping, food and exercise. Four of us, with 110,000 of our closest...
Hang on little tomato
Remember the 1970s Heinz ketchup campaign featuring Carly Simon’s song “Anticipation”? It’s a classic example of harmonizing product marketing and popular culture, underlining Heinz’s thick,...
Yeah, direct mail still works
You may not yet have noticed, but direct mail is regaining its popularity. Because while digital marketing remains super-saturated, direct mail lets you reach prospective...
Ignoring car alarms in New York
In New York City, car alarms are a joke. They’re ineffective at stopping car thefts, ruin countless night’s sleep for denizens living nearby and get...
How not to get the listing
You’ve probably heard about the tight inventory in the California housing market. Countless homeowners are holding on to homes they financed at 3% or less…and...
Everyone needs an editor
Building a good reputation sets expectations among your customers. But what if you fail to deliver? For instance, I loved Clark Gable in “Gone With...
Scamming professional authors
Today I spoke with an author, a whistleblower who published a book about his fight against massive health care fraud. He excitedly reported, “I got...
That’s one expensive pizza
Jimmy Buffett called pizza the eighth wonder of the world. As a lifelong fan, I’d agree. Pizza is arguably America’s most popular food. I’m from...
You get what you pay for
There’s a wise old saying: “There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper,...
A case of the munchies
In the heart of Santa Barbara’s shopping district, there resides a branch of the bakery chain Insomnia Cookies. Started in 2003 to service students studying...
Tourism advice for Santa Barbara’s mayor
My mother always told me it costs nothing to be nice. There’s a woman at your Garden Street visitors center who didn’t get the memo....
The importance of perseverance
Recently, I was reunited with a very old and dear friend based in LA whom I hadn’t seen in 20 years. We’d parted under questionable...