How solid is your relationship?
Businesses hire marketing professionals for their experience, creativity, and results. Equal partnerships generate successful efforts. Clients who think creativity’s a commodity can’t take advantage of
marketing
A scam geared toward professionals
The ad seemed genuine enough. Posted on LinkedIn, it offered a portal for paid board of director seats. Intrigued, I scheduled a 20-minute interview. LinkedIn,
Ensuring profitability is in the cards
Regardless of what you sell, you too can probably find pools of potential customers just waiting for you to appear.
Why Elon Musk won’t end up buying Twitter
Everyone’s talking about Elon Musk’s $44 billion bid to buy Twitter. What changes will he make? Will he buy McDonald’s next? Will Trump be returning?
Now I won’t shut up
I’m presenting at conferences again these days, so I’m paying closer attention to orators at a range of events. For example, right now I’m watching
People still use business cards
The lowly business card dates back to 15th Century China when people used them as self-promotional tools. Called “Visiting cards,” they were employed to request
Gambling with my brand
Some years back my bride and I visited Las Vegas. At midnight, restless after our trip, we hit the casino floor. Out of habit, I
In business, competition’s closer than you think
Driving through Encinitas, I noticed Gelati & Peccati Pizza under construction where a burger joint used to be. It’s G&P’s second San Diego location and
Does your company name really matter?
Last night I watched “In Name Only” with Cary Grant. He runs Richard Walker & Company, though we never learn what the firm does. My
We’ve stopped getting Chin’s delivered
I love the food at Chin’s Szechwan. We’ve been regulars at their restaurants for years, knowing the quality is consistently good and the atmosphere conducive
