Don’t over-indulge for the holidays
Whether you’re drinking to celebrate or to calm your nerves, holiday parties are a landmine for ruining reputations....
marketing
Becoming a better writer
Regular readers know I’m a stickler for good communications, oftentimes cringing at what passes today for quality composition. Too often I’ve encountered emails with dead...
Those missing electrical plugs
I’m sitting at a local coffee shop for a meeting, and the power on my laptop is running low. Seeking an electrical outlet, I come...
How solid is your relationship?
Businesses hire marketing professionals for their experience, creativity, and results. Equal partnerships generate successful efforts. Clients who think creativity’s a commodity can’t take advantage of...
A scam geared toward professionals
The ad seemed genuine enough. Posted on LinkedIn, it offered a portal for paid board of director seats. Intrigued, I scheduled a 20-minute interview. LinkedIn,...
Ensuring profitability is in the cards
Regardless of what you sell, you too can probably find pools of potential customers just waiting for you to appear....
Why Elon Musk won’t end up buying Twitter
Everyone’s talking about Elon Musk’s $44 billion bid to buy Twitter. What changes will he make? Will he buy McDonald’s next? Will Trump be returning?...
Now I won’t shut up
I’m presenting at conferences again these days, so I’m paying closer attention to orators at a range of events. For example, right now I’m watching...
People still use business cards
The lowly business card dates back to 15th Century China when people used them as self-promotional tools. Called “Visiting cards,” they were employed to request...
Gambling with my brand
Some years back my bride and I visited Las Vegas. At midnight, restless after our trip, we hit the casino floor. Out of habit, I...
