North County’s last independent newspaper · Since 1987Independent since 1987
Turn Local Readers Into Loyal Customers
Build credibility and visibility through the news source North County already trusts – in print, online, and in local inboxes.
300K+Affluent readers
across print & web
250K+Monthly website
users
25 yrsLongest advertiser
relationship
This week’s edition — flip through it here, or read it on Issuu
Where local stories live
While other outlets get bought up by chains and hedge funds, The Coast News stays independent and locally owned – started in 1987 by a single father whose son is now the publisher. Advertise where North County stories live, and become part of them.
50,000
Weekly print readers
Available in stacks and racks at 500+ North County locations every Friday, plus hundreds of home subscribers.
15,000+
e-Newsletter subscribers
A list built organically over years from loyal local readers and advertisers – never purchased – with a 37% average open rate.
Award-winning
In-house design & editorial
Our walls are covered with editorial excellence awards – and our team designs your ad at no extra charge.
Coverage area
From Carmel Valley up through Oceanside, and inland to Escondido, including Fallbrook and Bonsall – free at 500+ stack and rack locations every Friday.
Carmel Valley Del Mar Solana Beach Cardiff Rancho Santa Fe Encinitas Olivenhain La Costa Carlsbad Escondido San Marcos Oceanside Vista Bonsall Fallbrook
40 years of North County
Jim Kydd started The Coast News in his garage in 1987 – building a darkroom for photos, wiring his home phone for sales calls, and typesetting the first issues on a Mac Plus computer. Nearly four decades later, his son runs the paper and the mission hasn’t changed: to build a stronger, more connected North County through trusted local news that informs and inspires, and meaningful marketing solutions that help local businesses grow and thrive.
Pasting up the Beach News in the garage where it all started
1987
Founded in a garage
Launched as The Beach News on a single Mac Plus computer.
40 Years
Serving North County
Published weekly, without interruption, since the first issue.
2nd gen
Family-run & independent
Founder Jim Kydd’s son Chris now publishes the paper.
100%
Locally owned
No chain, no hedge fund – every decision made in Encinitas.
Ways to advertise
Reach highly engaged North County audiences through a powerful mix of print, digital, email, and sponsored storytelling – designed to build trust and turn local readers into loyal customers.
Prominent placement in the weekly Coast News, delivered free across North County’s coastal and inland communities.
50,000 weekly print readers
From $225per insertion — full page to $2,405
Feature your ad on every device and browser across our mobile-friendly site reaching 250,000+ users a month.
250K+ monthly web visitors
From $6 CPMpremium & in-content $8–$12 CPM
Custom packages that reach beyond our readers to find your exact customers where they already spend time online.
Precision audience targeting
Custom proposalZIP, contextual & audience targeting
Highlight promotions, events, and happy hours in newsletters to 15K+ local subscribers – an organically built list.
15,000+ subscribers
From $150weekly & monthly placements
Get your business online quickly and affordably – plus social media management and other digital services.
Full-service digital
Custom quoteSEO, social, video & podcast
Deeper storytelling told by the local news authority – your story written and published like the reporting readers already trust, with optional social targeting and amplification.
Story + social amplification
REACH, CURRENT & BREAKWATER packages
Your message alone in the inbox – a full-width dedicated email sent to our opt-in North County list, with no competing advertisers.
Opted-in local subscriber list
$595per send
North County’s biggest annual awards program – sponsor the ballot, the magazine, or a category, and put your brand in front of thousands of voting readers.
Presenting & category sponsorships
Custom quoteBallot, magazine & digital packages
Premium print placements: Front Page Strip from $550, Front Page Double Strip from $1,000, Page 3 Strip from $450, Page 3 Double Strip from $900. Print rates vary with placement, frequency, use of color, and integrated campaigns. See the full 2026 rate card →
New for North County
Video advertising & sponsorship
Reach North County audiences with video ads and sponsorships in our weekly news show, released every Friday morning, the same day the paper is delivered. Coast News Now brings local headlines and community stories to our website, Facebook, Instagram, X and YouTube.
Showcase your business with video ad spots within the show, connecting your message with viewers following local news.
Your business in the local news mix
Build brand visibility and support community journalism through sponsorship of Coast News Now.
Connect with your community
Reach locals on our website, Facebook, Instagram, X and YouTube, supported by promotion across Coast News channels.
Local audiences. Multiple platforms.
Video production support available separately. Ask about advertising and sponsorship packages →
Sponsored content
Coast News sponsored content packages combine professionally written articles with strategic digital, newsletter, social, and print distribution to reach engaged readers across North County San Diego.
REACH $500
Digital Feature
Includes
Best for: Credibility, SEO, and evergreen digital exposure
CURRENT $1,000
Digital + Social Amplified
Includes everything in REACH, plus
Best for: In-depth, engaging content amplified to the right local audience on social media
BREAKWATER $1,500
Digital, Social + Print Showcase
Includes everything in CURRENT, plus
Best for: Maximum visibility across digital, social, and print
Optional Precision Meta Amplification +$250
Includes paid media spend plus campaign setup, audience targeting, and optimization. Paid campaigns may include geographic targeting, age and interest-based audience segmentation, and an end-of-campaign reporting summary.
Sponsored Content Disclosure
All sponsored content is clearly labeled as Sponsored Content or Advertising and complies with Coast News editorial standards and Meta advertising policies.
Compare at a glance
| Product | Format | Audience | Best for |
|---|---|---|---|
| Print display | Weekly newspaper ad | 50K weekly print readers | Trust, repetition, staying top-of-mind |
| Website display | Banner across thecoastnews.com | 250K+ monthly web visitors | Broad awareness & clicks |
| Sponsored content | Written feature + social push | 300K+ readers across print & web | Telling your story with real credibility |
| Targeted digital | Programmatic / geo-targeted | Your exact customer profile | Reaching new buyers off-site |
| e-Newsletter | Inbox placement | 15K+ local subscribers | Promotions, events & offers |
| Dedicated eBlast | Solo email, no competing ads | 15K+ opt-in subscribers | One big announcement or offer |
| Coast News Now | Video ads & show sponsorships | Viewers across web, social & YouTube | Video advertising & brand visibility |
e-Newsletter placements start at just $150. Dedicated eBlasts are $595 per send. Sponsored content packages from $500. See full rates in the media kit →
Find your fit
Tell us a little about your business and we’ll recommend the mix of print and digital that’ll work hardest for you – with a ballpark budget.
In their words
“
The Coast News is my main source of new business. I’ve advertised weekly for 25 years and receive several calls a week that convert to new clients – by far my best advertising investment.
Mary EblenMary Eblen Health Insurance
“
One of the biggest reasons our name is so well-known locally is our long-standing relationship with The Coast News. Families see us week after week, and it builds a sense of familiarity and trust that matters. There’s something about a local paper you just can’t replicate online – being able to frame those articles for our walls is priceless.
Camille HastingsOwner, Leading Note Studios
“
The Coast News plays an important role in connecting organizations like ours with the North County community. Their coverage and advertising support help us reach people who care about local issues.
Debbie MurrayCommunity Resource Center
“
I get 15-18 calls per month from advertising in the Coast News.
Dr. Claudia CortadiCoast News Advertiser
Talk to a local
Real people who know your community and will tailor a package that fits your goals and budget.
Not sure who to ask? Email [email protected] and we’ll route you to the right rep.
Questions
Rates vary by product, ad size, and how often you run – and most local businesses start affordably. e-Newsletter placements begin at just $150 and dedicated eBlasts start at $595. Use the package builder for a ballpark, then contact a rep or download the media kit for exact pricing.
More than 300,000 affluent readers across print and web, 250,000+ monthly website users, and 15,000+ e-newsletter subscribers throughout North County San Diego.
Carmel Valley, Del Mar, Solana Beach, Cardiff, Rancho Santa Fe, Encinitas, Olivenhain, La Costa, Carlsbad, Escondido, San Marcos, Oceanside, Vista, Bonsall, and Fallbrook.
The reservation deadline is Friday at 4 p.m., one week before the issue you’d like your ad to appear in.
Yes. Our award-winning in-house graphics and editorial team designs your ad at no extra charge – and we also offer web design, social media management, and digital marketing.
Absolutely – multi-channel packages are our specialty. Mix print, website display, targeted digital, and newsletter placements using the package builder above.
Get started
Fill out the form and a local rep will reach out to you by phone or email – usually within one business day – with a plan tailored to your business. No need to call.
