Why you should use testimonials
What should you do if you’re a startup and want to prove you have a track record of happy clientele? Collect testimonials.
Ask Mr. Marketing
Why Elon Musk won’t end up buying Twitter
Everyone’s talking about Elon Musk’s $44 billion bid to buy Twitter. What changes will he make? Will he buy McDonald’s next? Will Trump be returning?
Now I won’t shut up
I’m presenting at conferences again these days, so I’m paying closer attention to orators at a range of events. For example, right now I’m watching
People still use business cards
The lowly business card dates back to 15th Century China when people used them as self-promotional tools. Called “Visiting cards,” they were employed to request
Gambling with my brand
Some years back my bride and I visited Las Vegas. At midnight, restless after our trip, we hit the casino floor. Out of habit, I
In business, competition’s closer than you think
Driving through Encinitas, I noticed Gelati & Peccati Pizza under construction where a burger joint used to be. It’s G&P’s second San Diego location and
Does your company name really matter?
Last night I watched “In Name Only” with Cary Grant. He runs Richard Walker & Company, though we never learn what the firm does. My
We’ve stopped getting Chin’s delivered
I love the food at Chin’s Szechwan. We’ve been regulars at their restaurants for years, knowing the quality is consistently good and the atmosphere conducive
Good timing means good marketing
You’ve probably heard about the Applebee’s-CNN kerfuffle. Amidst CNN’s coverage of Russia’s Ukrainian invasion, they broadcast an Applebee’s commercial showing food, beer and dancing. Viewers
Thoughts on launching a business
Since first grade I’ve been writing stories, poetry…you name it, I wrote it. It’s made me feel ALIVE! Furthermore, my first career thoughts were for
