The importance of bracketing domain names
In photography, bracketing means taking multiple shots of the same scene from slightly different angles, ensuring one turns out correctly. Sometimes you’ll also get a...
Ask Mr. Marketing
You’ve been warned!
Over the years I’ve watched more than my share of television and movies, and have observed countless warnings of flashing lights, tobacco use, rude language,...
To this year’s graduating class
My invitation to address Wee Pals Nursery School’s graduating class must have gotten lost in the mail. It’s the only logical conclusion I can come...
The great AI FAQ
“I’m thinking of having ChatGPT write my book.” It’s a comment I hear every few weeks, and if you’re seriously considering the option, I wish...
Does anyone care what you think?
We recently needed to get our carpets cleaned and turned to Yelp for guidance. We called Better Call Tony, who was incredibly responsive, professional and...
The moment that changed your kid
Your favorite teenagers probably don’t bother reading newspapers, so do them a favor and forward this column to them. Because once again, Write Away Books...
Pay attention to the lipstick effect
During times of economic downturn or uncertainty, people tend to spend less on big-ticket items, while still buying small, affordable indulgences. The term “lipstick effect”...
Does your book have business cards?
After 45 years in the marketing business, I switched careers to helping people write books. This combination of perspectives showed me most authors don’t know...
This gift keeps on giving
This column started in 2006 when my bride had the idea of me providing free marketing advice. “Like free samples at Costco in hopes you’ll...
Vote for a conflict of interest
If elected, I’ll lower taxes and increase ice cream subsidies. Sorry. I forgot I dropped out of the gubernatorial race. Instead, let’s talk about the...
Fulfilling a promise to Robert Yehling
Shortly before Bob Yehling died in October, 2024, I promised him that Write Away Books would establish a scholarship at Carlsbad High School to encourage...
In business, a simple typo can send the wrong message
The Catholic Church teaches us that sloth is one of the seven deadly sins. Yet laziness is part of human nature. Perhaps that’s why Americans...
Why your TV isn’t showing the same ads as mine
I’ve oftentimes considered making my computer password IF**KINGHATETECHNOLOGY!!!!. I’m admittedly not a big fan, though I recognize I couldn’t run my business without it. Tonight...
Tips for writing a column
When asked how to get a column like this, I report that editors require category experts who write well, present their knowledge in an interesting...
Frank and the three shoeshines
My marketing career started in a New York-based sales promotion agency. There, a man named Frank — beaten down by life and lacking formal education...