On romance and risk-taking
Romantic success, like business success, is about opportunity, risk assessment, luck, timing and guts....
Ask Mr. Marketing
Proactively protecting my good name
It seems I’m writing more lately about the importance of maintaining a good reputation and how easy it is to ruin it....
Personal branding with body odor
We’re all always selling ourselves, and the last thing anyone needs to help their efforts is the moniker “Stinky."...
Don’t annoy your existing customers
I don’t know about you, but I get annoyed when solicitations arrive from companies I’m already doing business with....
There’s a tree in my mailbox
Why is an organization that saves trees cutting down 1,091 trees to raise money to help trees?...
Screwiest conversation of the week
“Do unto others as you would have them do unto you” applies in business and customers want to be treated like real people....
Scratching my head at year-end
In my world, you try to grow your business and don’t walk away from clients unless YOUR affiliation with them is troubled....
Mayonnaise in your eggnog?
Brand extension (brand stretching) is a strategy companies use to apply their recognizable brand name to a new product or service....
A plunger for your email inbox
Thank goodness the election’s over. It’s finally safe to go back into your mailbox....
The winds of diversity are gusting
Some recent headlines suggest a wider movement to caring more about someone’s talent rather than their personal lives....
