Banking on goodwill
Giving back to the community is a good thing and can be its own reward. However, giving back can also open other doors and opportunities.
Ask Mr. Marketing
The ash tree starter kit
Your business is like a garden. And all gardens must be nurtured, watered, fed and weeded.
It’s awfully warm for March!
Acknowledging a problem and letting customers complain can go a long way toward defusing a potentially bad situation.
A scam geared toward professionals
The ad seemed genuine enough. Posted on LinkedIn, it offered a portal for paid board of director seats. Intrigued, I scheduled a 20-minute interview. LinkedIn,
Ensuring profitability is in the cards
Regardless of what you sell, you too can probably find pools of potential customers just waiting for you to appear.
So much for being agnostic
Remaining politically neutral in business has always seemed like smart strategy. Yet today’s landscape seemingly eliminates that possibility.
Targeting the right sales prospects
Knowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.
Let’s talk about real estate
Remaining a seller’s market, buyers and renters should be prepared to position themselves as the best choice.
Keeping your reputation intact
If you’re job hunting and are rude, unprofessional or irresponsible, word is going to get around and have a negative impact on your career.
Somebody pick up the phone, please!
I understand that people are busy and can’t always respond immediately. But the whole idea of placing an ad is to get inquiries.
