Ask Mr. Marketing ColumnsBanking on goodwillRob WeinbergAugust 9, 2022August 9, 2022 August 9, 2022August 9, 2022022 Giving back to the community is a good thing and can be its own reward. However, giving back can also open other doors and opportunities.
Ask Mr. Marketing ColumnsThe ash tree starter kitRob WeinbergAugust 2, 2022August 8, 2022 August 2, 2022August 8, 2022021 Your business is like a garden. And all gardens must be nurtured, watered, fed and weeded.
Ask Mr. Marketing ColumnsIt’s awfully warm for March!Rob WeinbergJuly 26, 2022 July 26, 2022016 Acknowledging a problem and letting customers complain can go a long way toward defusing a potentially bad situation.
Ask Mr. Marketing ColumnsA scam geared toward professionalsRob WeinbergJuly 18, 2022July 19, 2022 July 18, 2022July 19, 2022063 The ad seemed genuine enough. Posted on LinkedIn, it offered a portal for paid board of director seats. Intrigued, I scheduled a 20-minute interview. LinkedIn,
Ask Mr. Marketing ColumnsEnsuring profitability is in the cardsRob WeinbergJuly 12, 2022July 15, 2022 July 12, 2022July 15, 2022056 Regardless of what you sell, you too can probably find pools of potential customers just waiting for you to appear.
Ask Mr. Marketing ColumnsSo much for being agnosticRob WeinbergJuly 5, 2022 July 5, 2022055 Remaining politically neutral in business has always seemed like smart strategy. Yet today’s landscape seemingly eliminates that possibility.
Ask Mr. Marketing ColumnsTargeting the right sales prospectsRob WeinbergJune 29, 2022 June 29, 2022028 Knowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.
Ask Mr. Marketing ColumnsLet’s talk about real estateRob WeinbergJune 21, 2022 June 21, 2022078 Remaining a seller’s market, buyers and renters should be prepared to position themselves as the best choice.
Ask Mr. Marketing ColumnsKeeping your reputation intactRob WeinbergJune 15, 2022 June 15, 2022038 If you’re job hunting and are rude, unprofessional or irresponsible, word is going to get around and have a negative impact on your career.
Ask Mr. Marketing ColumnsSomebody pick up the phone, please!Rob WeinbergJune 8, 2022June 10, 2022 June 8, 2022June 10, 2022047 I understand that people are busy and can’t always respond immediately. But the whole idea of placing an ad is to get inquiries.