Ask Mr. MarketingColumnsOn romance and risk-takingRob WeinbergFebruary 7, 2023 February 7, 2023015 Romantic success, like business success, is about opportunity, risk assessment, luck, timing and guts....
Arts & EntertainmentAsk Mr. MarketingColumnsProactively protecting my good nameRob WeinbergJanuary 31, 2023 January 31, 2023018 It seems I’m writing more lately about the importance of maintaining a good reputation and how easy it is to ruin it....
Ask Mr. MarketingColumnsPersonal branding with body odorRob WeinbergJanuary 24, 2023January 26, 2023 January 24, 2023January 26, 2023074 We’re all always selling ourselves, and the last thing anyone needs to help their efforts is the moniker “Stinky."...
Ask Mr. MarketingColumnsDon’t annoy your existing customersRob WeinbergJanuary 17, 2023January 17, 2023 January 17, 2023January 17, 2023047 I don’t know about you, but I get annoyed when solicitations arrive from companies I’m already doing business with....
Ask Mr. MarketingColumnsThere’s a tree in my mailboxRob WeinbergJanuary 11, 2023 January 11, 2023044 Why is an organization that saves trees cutting down 1,091 trees to raise money to help trees?...
Ask Mr. MarketingColumnsScrewiest conversation of the weekRob WeinbergJanuary 3, 2023January 3, 2023 January 3, 2023January 3, 2023071 “Do unto others as you would have them do unto you” applies in business and customers want to be treated like real people....
Ask Mr. MarketingColumnsScratching my head at year-endRob WeinbergDecember 28, 2022 December 28, 2022044 In my world, you try to grow your business and don’t walk away from clients unless YOUR affiliation with them is troubled....
Ask Mr. MarketingColumnsMayonnaise in your eggnog?Rob WeinbergDecember 20, 2022 December 20, 2022059 Brand extension (brand stretching) is a strategy companies use to apply their recognizable brand name to a new product or service....
Ask Mr. MarketingColumnsA plunger for your email inboxRob WeinbergDecember 13, 2022 December 13, 2022036 Thank goodness the election’s over. It’s finally safe to go back into your mailbox....
Ask Mr. MarketingColumnsThe winds of diversity are gustingRob WeinbergDecember 6, 2022 December 6, 2022051 Some recent headlines suggest a wider movement to caring more about someone’s talent rather than their personal lives....