Ask Mr. MarketingColumnsThis dog story still needs a happy endingRob WeinbergMarch 12, 2024 March 12, 202400 Helen Woodward promotion addresses a growth in orphan pet populations and a reduction in pet adopters....
Ask Mr. MarketingColumnsThe curious incident of the dog in the airportRob WeinbergMarch 4, 2024 March 4, 2024034 As KLM's Sherlock ad shows, the gap between promises and reality potentially risks making customers feel cheated....
Ask Mr. MarketingColumnsThat doggie on the websiteRob WeinbergFebruary 26, 2024 February 26, 2024020 To be successful, emotionally connecting with a customer is key to making them like you....
Ask Mr. MarketingColumnsOpportunities crumbling in Aisle 16Rob WeinbergFebruary 19, 2024February 19, 2024 February 19, 2024February 19, 2024041 When considering your audience, suppliers, production and distribution, recognize the cross-marketing opportunities....
Ask Mr. MarketingColumnsShould this website have been built?Rob WeinbergFebruary 12, 2024 February 12, 2024022 Without ongoing communications effort, nobody will come to a website they don’t know exists....
Ask Mr. MarketingColumnsBetting on better recognitionRob WeinbergFebruary 5, 2024 February 5, 2024039 if you’re primarily acquiring your clientele by networking, investing a few dollars can make yourself stand out....
Ask Mr. MarketingColumnsThe news makes people richRob WeinbergJanuary 29, 2024 January 29, 2024025 As a business owner, it’s incumbent upon me to stay current, both for myself and for my clients....
Ask Mr. MarketingColumnsTwo minds and a single thoughtRob WeinbergJanuary 22, 2024 January 22, 2024028 You should always have additional ideas about what you’ll do if your next big strategy just doesn’t work....
Arts & EntertainmentAsk Mr. MarketingColumnsSweet sweepstakes could leave a sour tasteRob WeinbergJanuary 16, 2024 January 16, 2024040 It seems Reese’s violated a bunch of laws with its new sweepstakes on two-packs of peanut butter cups....
Ask Mr. MarketingColumnsUsing Mickey Mouse for marketingRob WeinbergJanuary 9, 2024 January 9, 2024097 Using Steamboat Willie to stand out from the crowd doesn’t work when there’s a crowd using him for their own messaging....
Ask Mr. MarketingColumnsMaking progress in 5 minutesRob WeinbergJanuary 2, 2024 January 2, 2024036 My mentor was fond of saying, “When you’re killing time, you’re murdering opportunity.”...
Ask Mr. MarketingColumnsA sad reminder to cherish what you haveRob WeinbergDecember 27, 2023 December 27, 2023040 Ben’s passing is a stark reminder that things we take for granted aren’t guaranteed....
Ask Mr. MarketingColumnsHappy holidays with printer’s inkRob WeinbergDecember 18, 2023 December 18, 2023037 The nice thing about direct mail is it’s easy to target an audience most likely to respond to your message....
Ask Mr. MarketingColumnsHow I fulfilled my dreamRob WeinbergDecember 12, 2023 December 12, 2023040 You can now find "5 Minutes to Better Branding" on Amazon, Apple and elsewhere. Today it’s an ebook, and soon, you’ll see it in print....
Ask Mr. MarketingColumnsWhy AI shouldn’t handle marketingRob WeinbergDecember 4, 2023 December 4, 20230106 I asked ChatGPT about its qualifications for handling a company’s marketing....