Daily, it seems, someone’s telling me they do all their marketing online. Print media, business cards, brochures, and the like have faded from marketing plans...
Basic concept: Cable television sells access to viewers and its only salable product is time. That’s why companies readily pay $7 million (not counting ad...
Once again, the Better Business Bureau warned about fake government compliance notices targeting businesses. Gee, this sounds familiar. Scammers oftentimes impersonate government officials to trick...
When doing field research for a local client, I found his competitors quickly ending conversations with me after I asked just a few questions. Frustrated...
Thanksgiving to New Year’s Day is a great time to strategize the coming year. Those five weeks are perfect for focusing on developing marketing plans,...
The recent Carlsbad Street Faire was the perfect opportunity for catching up on shopping, food and exercise. Four of us, with 110,000 of our closest...
Remember the 1970s Heinz ketchup campaign featuring Carly Simon’s song “Anticipation”? It’s a classic example of harmonizing product marketing and popular culture, underlining Heinz’s thick,...
You may not yet have noticed, but direct mail is regaining its popularity. Because while digital marketing remains super-saturated, direct mail lets you reach prospective...