Ask Mr. MarketingColumnsDon’t you even miss me?Rob WeinbergApril 22, 2024 April 22, 202406 If you don’t make some effort at reconnecting with lost customers, you’ve resigned yourself to never getting them back....
Ask Mr. MarketingColumnsAlways test new marketing strategiesRob WeinbergApril 17, 2024 April 17, 2024020 Prior to investing in any new idea, be sure the strategy’s appropriate for your audience....
Ask Mr. MarketingColumnsWord(le) to the wiseRob WeinbergApril 9, 2024 April 9, 20240122 Double the number of people looking at every piece of your messaging....
Ask Mr. MarketingColumnsWake me when the movie startsRob WeinbergApril 2, 2024 April 2, 2024052 If I wanted to see commercials with my movie, I’d have stayed home. ...
Ask Mr. MarketingColumns$15 for that?Rob WeinbergMarch 25, 2024 March 25, 2024095 There are times when you do something free of charge to encourage customer goodwill....
Ask Mr. MarketingColumns‘I forgot my business card’Rob WeinbergMarch 19, 2024 March 19, 2024015 If you don’t have business cards in your pocket, you’re missing chances to reinforce in the moment who you are and what you do....
Ask Mr. MarketingColumnsThis dog story still needs a happy endingRob WeinbergMarch 12, 2024 March 12, 2024068 Helen Woodward promotion addresses a growth in orphan pet populations and a reduction in pet adopters....
Ask Mr. MarketingColumnsThe curious incident of the dog in the airportRob WeinbergMarch 4, 2024 March 4, 2024039 As KLM's Sherlock ad shows, the gap between promises and reality potentially risks making customers feel cheated....
Ask Mr. MarketingColumnsThat doggie on the websiteRob WeinbergFebruary 26, 2024 February 26, 2024028 To be successful, emotionally connecting with a customer is key to making them like you....
Ask Mr. MarketingColumnsOpportunities crumbling in Aisle 16Rob WeinbergFebruary 19, 2024February 19, 2024 February 19, 2024February 19, 2024048 When considering your audience, suppliers, production and distribution, recognize the cross-marketing opportunities....
Ask Mr. MarketingColumnsShould this website have been built?Rob WeinbergFebruary 12, 2024 February 12, 2024027 Without ongoing communications effort, nobody will come to a website they don’t know exists....
Ask Mr. MarketingColumnsBetting on better recognitionRob WeinbergFebruary 5, 2024 February 5, 2024047 if you’re primarily acquiring your clientele by networking, investing a few dollars can make yourself stand out....
Ask Mr. MarketingColumnsThe news makes people richRob WeinbergJanuary 29, 2024 January 29, 2024027 As a business owner, it’s incumbent upon me to stay current, both for myself and for my clients....
Ask Mr. MarketingColumnsTwo minds and a single thoughtRob WeinbergJanuary 22, 2024 January 22, 2024034 You should always have additional ideas about what you’ll do if your next big strategy just doesn’t work....
Arts & EntertainmentAsk Mr. MarketingColumnsSweet sweepstakes could leave a sour tasteRob WeinbergJanuary 16, 2024 January 16, 2024047 It seems Reese’s violated a bunch of laws with its new sweepstakes on two-packs of peanut butter cups....