Digital 101: Are my marketing tactics already outdated?
You’ve probably noticed something strange lately. That billboard you paid for? Hard to know if anyone even saw it. Your Facebook page? It gets fewer...
Paul Gonzalez
Digital 101: Does using AI in marketing put customers at risk?
That’s the voice in the back of your mind, isn’t it? What happens to my customers’ data when I run ads through AI tools? Is...
Digital 101: How to use AI for marketing without losing your brand voice
You’ve worked hard to build a brand that feels like you. That sounds like you. That earns trust because it actually has a voice. So...
Digital 101: Is AI marketing really worth it? Here’s how to know for sure
You’ve heard the promises: “AI will boost your marketing ROI,” they say. “It’ll save you time and money.” Or: “Google doesn’t like AI” and “AI...
Digital 101: Too soon to adopt AI in my business? Or am I already behind?
You’ve heard the buzz: AI is everywhere. But here’s the real question you’re probably asking… “Do I actually need to adopt AI now in my...
Digital 101: What do I actually need to start using AI in my marketing?
Let’s demystify something right off the bat: You don’t need a robotics lab, a team of data scientists, or 14 monitors to start using AI...
Digital 101: Which marketing channels still matter?
The options feel endless, don’t they? Google Ads. Instagram. TikTok. YouTube. SEO. Facebook. Email. Local directories. Blog content. LinkedIn. Every week, a new “must-have” platform...
Digital 101: Staying visible when bigger brands crowd your market
You’ve probably felt it. The national chains show up ahead of you on Google — even when someone’s just trying to find a plumber, dentist,...
Digital 101: Is AI killing your team’s jobs, or a tool they haven’t mastered?
Let’s be real: the thought crosses your mind. “If I bring in AI tools… does that mean I need fewer people?” You’re not alone. Business...
Digital 101: How small businesses can adapt to Google AI search
The shift to AI-powered search isn’t coming — it’s already here. And if you’re a local business owner, this change could either make you the...
Digital 101: Is Google stealing your customers?
Three Must-Know Reasons Local Businesses Are Losing Customers — and How to Win Them Back Imagine a customer searching for a service you offer. They...
Digital 101: A pixel saved is a pixel earned
(OK, maybe that’s not the exact quote, but it’s worth a lot of pennies!) Benjamin Franklin was full of hard-earned wisdom that we can still...
Digital 101: Buried treasure in your analytics software
A few years ago, I obtained my ham radio license and a very nice radio that I still don’t use as well as I could....
Digital 101: A bullseye…on the wrong target
Have you heard the phrase “Don’t spend your whole career climbing the ladder only to find out it’s leaning against the wrong wall?” Have you...
Digital 101: Five common failures of local businesses
Welcome to the year 2025, where people on Main Street don’t look up from their phones unless they trip off a curb or run into...