Rook Digital
Google me? Maybe not anymore
For most of my professional life, digital marketing came down to a simple instruction: Google me. Build the website, rank in search, get the click...
Digital marketing updates in the age of artificial intelligence
For businesses across coastal San Diego — from Carlsbad and Encinitas to Oceanside and La Jolla — artificial intelligence is rapidly reshaping digital marketing, local...
Why your digital marketing isn’t bringing in customers
Every small business owner I talk to is trying to solve the same problem: “How do I get more people through the door?” “How do...
Why ‘plumber near me’ isn’t enough anymore
When most small business owners think about showing up on Google, they picture one thing: “plumber near me”“roofing company San Diego”“HVAC repair near me” And...
How local businesses can beat Google and AI algorithms
For years, businesses focused on “beating” Google through search engine optimization. Now, with AI-driven results reshaping how customers discover brands, the game has changed again....
Will AI replace your marketing efforts?
Artificial Intelligence is dominating headlines, boardroom conversations, and marketing conferences. For many business owners and marketing directors, the question feels urgent: Will AI replace my...
AI search is changing how customers find your business
For more than two decades, businesses focused on one primary digital goal: ranking on the first page of Google. Traditional search engine optimization (SEO) was...
Digital 101: Content isn’t about posting; it’s about connection
This is the second installment in a three-part series. Many businesses believe content marketing means posting more often. In reality, the content that performs best...
Shopify’s AI revolution offers new tools to delight customers
Shopify continues pushing the bounds of e-commerce with powerful updates that blend artificial intelligence, new purchase experiences, and smarter commerce tools. With its Winter ’26...
No click, no problem: How to win Google AI Overviews results
I tell San Diego clients this plainly: if Google is going to answer more questions on the results page, our job is to own those...
Digital 101: Are my marketing tactics already outdated?
You’ve probably noticed something strange lately. That billboard you paid for? Hard to know if anyone even saw it. Your Facebook page? It gets fewer...
Digital 101: Does using AI in marketing put customers at risk?
That’s the voice in the back of your mind, isn’t it? What happens to my customers’ data when I run ads through AI tools? Is...
Digital 101: How to use AI for marketing without losing your brand voice
You’ve worked hard to build a brand that feels like you. That sounds like you. That earns trust because it actually has a voice. So...
Digital 101: Is AI marketing really worth it? Here’s how to know for sure
You’ve heard the promises: “AI will boost your marketing ROI,” they say. “It’ll save you time and money.” Or: “Google doesn’t like AI” and “AI...