Don’t over-indulge for the holidays
Whether you’re drinking to celebrate or to calm your nerves, holiday parties are a landmine for ruining reputations....
Ask Mr. Marketing
Rebranding to-do list
Rebranding can be an important way to jump-start any business. But invest the extra effort upfront to ensure it’s done the right way....
Don’t let local regulations leave you feeling blue
Be sure to check how local regulations might impact your business before you make any commitments....
Thoughts about boycotting Kanye West
The First Amendment gives Kanye West the right to make antisemitic and racist comments. However, there should be financial consequences....
Becoming a better writer
Regular readers know I’m a stickler for good communications, oftentimes cringing at what passes today for quality composition. Too often I’ve encountered emails with dead...
Surviving in a dying market
Despite limited competition, funeral homes will need to grow their market. That’s where pre-selling the service comes in....
Those missing electrical plugs
I’m sitting at a local coffee shop for a meeting, and the power on my laptop is running low. Seeking an electrical outlet, I come...
What’s next, brain surgery?
When I first started in business, I foolishly tried doing everything myself so I’d save money....
Highlight of her day
Regardless of who you’re selling to, you can also use direct mail to promote your business....
The peanut butter spoiler alert
Thanks to Netflix and other “commercial-free” TV experiences, people are gravitating away from shows with traditional ad breaks....
