Ask Mr. MarketingColumnsDon’t over-indulge for the holidaysRob WeinbergNovember 21, 2022 November 21, 2022082 Whether you’re drinking to celebrate or to calm your nerves, holiday parties are a landmine for ruining reputations....
Ask Mr. MarketingColumnsRebranding to-do listRob WeinbergNovember 15, 2022November 18, 2022 November 15, 2022November 18, 2022045 Rebranding can be an important way to jump-start any business. But invest the extra effort upfront to ensure it’s done the right way....
Ask Mr. MarketingColumnsDon’t let local regulations leave you feeling blueRob WeinbergNovember 8, 2022 November 8, 20220116 Be sure to check how local regulations might impact your business before you make any commitments....
Ask Mr. MarketingColumnsThoughts about boycotting Kanye WestRob WeinbergNovember 1, 2022November 1, 2022 November 1, 2022November 1, 20220155 The First Amendment gives Kanye West the right to make antisemitic and racist comments. However, there should be financial consequences....
Ask Mr. MarketingColumnsBecoming a better writerRob WeinbergOctober 24, 2022 October 24, 2022031 Regular readers know I’m a stickler for good communications, oftentimes cringing at what passes today for quality composition. Too often I’ve encountered emails with dead...
Ask Mr. MarketingColumnsSurviving in a dying marketRob WeinbergOctober 18, 2022October 18, 2022 October 18, 2022October 18, 2022047 Despite limited competition, funeral homes will need to grow their market. That’s where pre-selling the service comes in....
Ask Mr. MarketingColumnsThose missing electrical plugsRob WeinbergOctober 10, 2022 October 10, 20220139 I’m sitting at a local coffee shop for a meeting, and the power on my laptop is running low. Seeking an electrical outlet, I come...
Ask Mr. MarketingColumnsWhat’s next, brain surgery?Rob WeinbergOctober 4, 2022 October 4, 2022030 When I first started in business, I foolishly tried doing everything myself so I’d save money....
Ask Mr. MarketingColumnsHighlight of her dayRob WeinbergSeptember 27, 2022September 27, 2022 September 27, 2022September 27, 2022073 Regardless of who you’re selling to, you can also use direct mail to promote your business....
Ask Mr. MarketingColumnsThe peanut butter spoiler alertRob WeinbergSeptember 20, 2022 September 20, 2022099 Thanks to Netflix and other “commercial-free” TV experiences, people are gravitating away from shows with traditional ad breaks....