A scam geared toward professionals
The ad seemed genuine enough. Posted on LinkedIn, it offered a portal for paid board of director seats. Intrigued, I scheduled a 20-minute interview. LinkedIn,
Ask Mr. Marketing
Ensuring profitability is in the cards
Regardless of what you sell, you too can probably find pools of potential customers just waiting for you to appear.
So much for being agnostic
Remaining politically neutral in business has always seemed like smart strategy. Yet today’s landscape seemingly eliminates that possibility.
Targeting the right sales prospects
Knowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.
Let’s talk about real estate
Remaining a seller’s market, buyers and renters should be prepared to position themselves as the best choice.
Keeping your reputation intact
If you’re job hunting and are rude, unprofessional or irresponsible, word is going to get around and have a negative impact on your career.
Somebody pick up the phone, please!
I understand that people are busy and can’t always respond immediately. But the whole idea of placing an ad is to get inquiries.
Putting in his 2 cents
This promotion is also a good reminder that there’s nothing wrong with borrowing an idea that has previously proved to be effective.
Typo on a tombstone
Be careful in your work — while website typos can be easily fixed, other mistakes can be expensive to correct.
Why you should use testimonials
What should you do if you’re a startup and want to prove you have a track record of happy clientele? Collect testimonials.
