Ask Mr. MarketingColumnsA sad reminder to cherish what you haveRob WeinbergDecember 27, 2023 December 27, 2023043 Ben’s passing is a stark reminder that things we take for granted aren’t guaranteed....
Ask Mr. MarketingColumnsHappy holidays with printer’s inkRob WeinbergDecember 18, 2023 December 18, 2023040 The nice thing about direct mail is it’s easy to target an audience most likely to respond to your message....
Ask Mr. MarketingColumnsHow I fulfilled my dreamRob WeinbergDecember 12, 2023 December 12, 2023044 You can now find "5 Minutes to Better Branding" on Amazon, Apple and elsewhere. Today it’s an ebook, and soon, you’ll see it in print....
Ask Mr. MarketingColumnsWhy AI shouldn’t handle marketingRob WeinbergDecember 4, 2023 December 4, 20230118 I asked ChatGPT about its qualifications for handling a company’s marketing....
Ask Mr. MarketingColumnsA holiday workout for your sweet toothRob WeinbergNovember 27, 2023 November 27, 2023048 The holiday season is a great opportunity to test new products and services....
Ask Mr. MarketingColumnsI’ve got rats in my belfryRob WeinbergNovember 19, 2023 November 19, 2023046 If someone knows you sell what they need, you’re halfway to the sale....
Ask Mr. MarketingColumnsShould politics impact marketing decisions?Rob WeinbergNovember 14, 2023 November 14, 2023082 When planning your marketing campaigns, you’d be wise to keep a finger on the pulse of current events. ...
Ask Mr. MarketingColumnsNobody’s perfect, but c’monRob WeinbergNovember 7, 2023November 13, 2023 November 7, 2023November 13, 2023035 As a writer and editor, I’ve long since grown accustomed to seeing typographical errors everywhere I look....
Ask Mr. MarketingColumnsO sole mio … now scram!Rob WeinbergOctober 31, 2023 October 31, 2023043 Why does a 7-Eleven in Encinitas play opera through the parking lot speakers?...
Ask Mr. MarketingColumnsDon’t bury print just yet, folks!Rob WeinbergOctober 24, 2023 October 24, 2023050 How do you explain the 68-page glossy catalog that just arrived in my mailbox from Amazon?...
Ask Mr. MarketingColumnsBut … my dog can’t read!Rob WeinbergOctober 17, 2023 October 17, 2023042 There are countless marketers hoping someone will interpret their message and communicate it to the right audience....
Ask Mr. MarketingColumnsDress for successRob WeinbergOctober 10, 2023 October 10, 2023046 My intern Evan attended his first job fair last week and used his marketing smarts to his advantage....
Ask Mr. MarketingColumnsRob Weinberg is missing!Rob WeinbergOctober 2, 2023 October 2, 2023062 They haven’t yet sent out the St. Bernards with their brandy casks. However, last week, it came close. Regular readers know my Panama hat helps...
Ask Mr. MarketingColumnsKnow what makes your customer tickRob WeinbergSeptember 26, 2023 September 26, 2023048 The smartest marketers I’ve met can describe their perfect customer’s age, geography, income and hobbies. ...
Ask Mr. MarketingColumnsIndia: Trying to rebrand a countryRob WeinbergSeptember 18, 2023 September 18, 2023072 India. Land of mystery. An ancient civilization that today overwhelmingly supports America’s technology. Its appearance in this marketing column is prompted by rumors of efforts...