Getting customers to sell for you
Blue Gorilla Media has been my go-to website provider for years, and I regularly refer friends and clients to them for hosting, development, and maintenance....
Ask Mr. Marketing
An easy way to improve results
This morning I received a postcard with the headline, “Kelly, join us for an exclusive catered event.” I know it was for a timeshare sales...
Ask Mr. Marketing: Why I fired my accountant
I just fired my accountant. She did good work, but phone calls and emails consistently went unanswered. As a business owner, I need data to...
Ask Mr. Marketing: Can a company own a color?
Show a robin’s egg blue box to most people, and they’ll think “Tiffany.” Women’s shoes with red soles scream “Christian Louboutin.” Pink clothing? “Barbie.” Three...
Persistence helps you make the sale
My mother persuaded me to take typing classes in high school so I’d always have something to fall back on, workwise. Once in college, I...
Why I’m thankful this year
Social conflict, global tension and lingering uncertainty make it challenging to acknowledge what remains good, stable and hopeful in our lives. Yet during turbulent times,...
Being shapely and having some wine
Southern California living means constant exposure to wine. Anyone paying attention can’t help but notice that the bottles look frighteningly similar. Most wineries count on...
I want everything for Christmas
“My marketing isn’t generating the same results it used to,” my friend Charlie said. Increased competition and rising costs had deteriorated his advertising results, and...
Remembering the life and lessons of Rosemarie Litoff
Reverse mortgage specialist Rosemarie Litoff died two weeks ago at 76. With 12 years of experience as a marketing professional, Rosemarie understood how to communicate...
The woman soliciting on the billboard
You may remember I met my bride on the New York subway, asking to play connect the dots with her freckles. That happened after a...
Buying an obituary for your pet
Several weeks ago, I noticed an obituary in The Coast News for a dog named Tasha. Tasha had spent her life being a faithful companion,...
Amazon wrinkle, workaround self-published authors should know
Regular readers know I help authors go from Idea to Manuscript to Marketplace™. An essential piece of that process is getting onto Amazon. Most authors...
Want a free piano?
We have this gorgeous piano that we’re giving away. It’s a 1906 Chickering parlor grand, 8 feet long, and perfect for any music lover’s family...
Smack. Swallow. Burp. Let’s do business!
Yesterday’s new client onboarding was horrible! Though he really liked me, he never stopped chewing gum and popping bubbles. He was in his early thirties,...
Marketing: Expense or investment?
I’ll attend a conference next week, using the opportunity to hawk my books. I’m bringing several dozen copies, and I’ve purchased an oversized poster of...