Welcome to the year 2025, where people on Main Street don’t look up from their phones unless they trip off a curb or run into a light post.
Unfortunately, the world we live in has become dominated by digital information; that can be a good thing if you know how to turn your website into the bright, flashing neon sign of yesteryear that attracts new customers.
Read on for five critical things your website needs to do to ensure visibility and growth for years to come.
- Who Are You? Believe it or not, many local businesses fail to clearly define who they are to new visitors landing on their website for the first time. Make sure it clearly states who you are FRONT and CENTER so there is no confusion.
- What Do You Do? This may seem rudimentary, but it remains a common failure that we encounter weekly. Make sure, along with a clear name, you state what you do, the goods or services offered and the locations you serve.
- Why Are You Good At It? With mere seconds to convince a new visitor that you are the best company they can do business with, you must give them reasons to believe in you! Be creative to build instant VISUAL trust.
- How Do I Contact You? Don’t be that overly creative site that makes people dig for contact information. Don’t look like you’re hiding something. The easier it is to make contact, the more you will be trusted.
- How Do I Do Business With You? People don’t like to be told what to do, but you will have more success by doing that. Prompt customers with clear steps to engage with you. If you’re not doing this, you’re losing 80 %+ of your potential new business within seconds.
This may seem like common sense, and you’re right! However, please take a look at the competitors in your market, and you’re likely to see that most of them are missing three or more of these basic elements. Then, examine your site, identify what you’re missing or can improve, and start making adjustments that will benefit you now and in the long run.
About Rook Digital
Rook Digital is a proudly American, anti-charlatan digital marketing agency built on transparency, strategy, and results. With over $746 million in revenue driven and a 95%+ retention rate, Rook helps businesses dominate their industries through custom strategy, clear education, and zero-BS execution.
As a trusted referral partner of The Coast News, Rook collaborates with local advertisers to deliver honest and effective digital marketing support tailored to North County’s unique business landscape.
🔍 Ready to improve your online performance? 👉 Request a free website audit and discover how Rook can help you grow with confidence.
