OCEANSIDE — Construction has begun on Jefferson Ocean Creek, a 295-unit mixed-use development at the corner of Crouch Street and South Oceanside Boulevard in the Fire Mountain area.
The project, set to open in early 2026, includes 3,000 square feet of commercial space, 265 market-rate apartments, and 30 affordable, income-restricted units, ranging from studios to three-bedroom apartments.
Developed by JPI Companies, the project spans 19 acres and features five buildings, each four stories high. Planned amenities include a yoga studio, fitness and cardio rooms, bike repair room, dog spa, club room, conference room, outdoor pool and spa, pool cabanas, fire pit, outdoor dog park, and a nature walk for residents.

The Ocean Creek development is considered transit-oriented due to its proximity to the Crouch Street Sprinter Station and local bus routes.
JPI plans to make several traffic improvements, including closing the existing gap on South Oceanside Boulevard, which currently runs parallel but disconnected from Oceanside Boulevard.
“This will be a brand new thoroughfare,” said Rick North, senior development manager for JPI.
Additional upgrades include a new left-turn lane on Crouch Street for access to South Oceanside Boulevard, improved signal timing at the Crouch Street and Oceanside Boulevard intersection, a new sidewalk on the north side of Crouch Street, and new curb ramps at the intersection.
The Oceanside City Council approved the project in early 2023, and a groundbreaking ceremony was held on Aug. 28.

“The spirit of JPI is to build the best communities, to build the best projects, to build the best housing — Class A-plus — the best amenities,” said Scott Turner, JPI’s chief visionary officer and former player on the San Diego Chargers. “The second part of that is to impact the communities where we build — that’s the spirit of JPI: build the best and make an impact.”
JPI has also submitted plans for another large mixed-use project at 901 Mission Avenue, across from Oceanside High School. The proposed development includes approximately 273 units in a “podium” configuration, with residences above a 326-stall parking garage. The initial submission was made in May, and JPI recently received its first round of comments from the city.
“We’re super excited for the project,” said Conner Kloeppel, a development manager with JPI. “As everyone knows, the city of Oceanside is a very high coastal market and we’re excited to be contributing in a positive way.”
According to the developer’s initial plans, the 901 Mission project will include 28 low-income units.
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