The Solana Beach Chamber of Commerce is proud to champion and support Candyland on the Coast, an event led by local businesses who are dedicated to serving the community. “Candyland on the Coast reflects what makes Solana Beach special,” said Chamber CEO Kimberly Jones. “Our businesses show up, give back, and help build the kind of community we’re all proud to be part of.”
The annual event returns to the Boardwalk on Dec. 6 from 10 a.m. to 2 p.m., offering a joyful kickoff to the holiday season. Blending family fun with meaningful community impact, Candyland on the Coast highlights the generosity and collaborative spirit that define Solana Beach.
Organized by Sara Freund State Farm and Big Fish Tattoo, the event underscores the leadership of businesses who step up for their neighbors. Sara Freund, Vice-Chair of the Solana Beach Chamber Board, has played a key role in shaping this year’s celebration and its charitable mission.
Families can look forward to photos with Santa, hot chocolate, a bounce house, and a musical performance by award-winning children’s artist Kathryn the Grape. Local vendors will bring holiday cheer with treats, activities, and seasonal offerings that help make the Boardwalk feel festive and welcoming.
A central focus of this year’s event is giving back. In partnership with Feeding San Diego, organizers launched the Solana Beach Business Community Food Drive, running Nov. 28 through Dec. 20. Inspired by Freund’s involvement with the Junior League of San Diego and her passion for service, the drive supports local families facing food insecurity during the holidays.
Candyland on the Coast is supported by Sugar Plum Presenting Sponsors Sara Freund State Farm and Doctor Doctor, along with Candy Cane Community Sponsors Big Fish Tattoo and Shady Grove Fertility.
Residents are invited to enjoy the festivities, connect with local businesses, and support families in need as Solana Beach steps into the holiday season.
