OCEANSIDE — Downtown Oceanside’s former Hello Betty Fish House has been revitalized with new ownership and a fresh identity. The Mansour family, through its San Diego-based company Oram Holdings, acquired the business last month and rebranded it as The Surf Club.
In June, Oram Holdings purchased the Springhill Suites Oceanside Beach hotel, along with its attached Hello Betty restaurant. The rebranded two-story eatery, now known as The Surf Club, is located at 211 Mission Avenue in downtown Oceanside.
The restaurant offers quintessential beach fare, including tacos, salads, and bowls. From Fridays through Sundays, live music is featured on the rooftop and ground floor.
For the remainder of the summer, The Surf Club plans to host a series of events, including local chef pop-ups. More extensive plans are set to unfold next year.
The Mansour family has a long-standing history in Oceanside, owning multiple businesses in the area for over 40 years, including the popular Haunted Head Saloon on North Tremont Street and several other ventures throughout the county.
Kevin Mansour emphasized that the goal is not necessarily to alter the restaurant’s interior but to reshape its culture.
“We want to make it more for the locals,” Mansour said, explaining that Hello Betty, under its previous owner, Denver-based Sage Hospitality, felt disconnected from Oceanside’s community. “This was always a bit disconnected from the community, but we want to change that.”
Most of the Hello Betty restaurant staff has remained with the new concept, and Mansour is focused on spreading the word about the ownership change and new features at The Surf Club.
“It’s really important to bring that block home,” Mansour said. “It’s not going to happen overnight, but just give us some time, and we’re going to make it very special.”
Mansour described Oceanside as “the most authentic and humble beach community,” highlighting its diverse population. The Mansour family has been an integral part of the community for years, with their surname engraved on the Oceanside Pier.
The attached hotel, also under the new ownership, recently opened Board House Natural Wines, an all-natural wine shop, and is collaborating with Always Hungry Grocery and Goods for an extended pop-up experience offering craft beach snacks and other items.
Oram Holdings also operates The Guild Hotel in downtown San Diego and the forthcoming Granger Hotel in the Gaslamp Quarter.
