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New restaurants, additions to annual event one reason for fast sales. File photo
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Taste of MainStreet tickets sell at record pace

ENCINITAS — If you were waiting until next week to purchase tickets to the upcoming Taste of MainStreet, it might be too late.

Encinitas 101 Main Street officials said earlier this week that most of the 1,200 had been sold for the popular summer event, which is in its 27th installment.

The sales, they said, were selling at a record pace for the event, which takes place Aug. 18 from 5:30 p.m. to 8:30 p.m.

Ticket holders will have a chance to sample wares from a number of downtown’s restaurants and beverage establishments, sample regional beer and wine selections and “sip stops” and listen to music at eight locations along Coast Highway 101.

“Tickets are selling faster than ever before,” says Thora Guthrie, Encinitas 101’s executive director.  “One reason could be the new additions to this year’s event.”

One of the most recent new additions is that of seven new restaurants to the annual lineup, including the GoodOnYa Deli and Cafe, Sonima Wellness, The Taco Stand, URBN Coal Fired Pizza and Vallarta Express.

GoodOnYa Deli, whose tagline is “every ingredient matters,” is known for curating organic and GMO-free food and beverages.  Sonima Wellness offers freshly cold-pressed organic juices, superfood smoothies, and naturally sourced foods.

The soon-to-open Taco Stand, serving handmade corn tortillas and freshly made guacamole and salsa, is the offspring of the popular eponymous La Jolla restaurant. The San Diego URBN Restaurant Group recently made Encinitas their first coastal location, bringing their New Haven-style pizza to this “Downtown by the Beach.”

Better Buzz Coffee and Ironsmith Coffee Roasters are the two other restaurants spots debuting in this year’s event.