Ask Mr. MarketingColumnsWhy you should use testimonialsRob WeinbergMay 17, 2022 May 17, 20220115 What should you do if you’re a startup and want to prove you have a track record of happy clientele? Collect testimonials....
Ask Mr. MarketingColumnsCustomers: Problems or opportunities?Rob WeinbergFebruary 7, 2022 February 7, 20220131 I just ordered business cards from VistaPrint. The last time I worked with them, they sent along a 20% discount coupon for my next order....
Ask Mr. MarketingColumnsDon’t put cement in the kitchen sinkRob WeinbergJanuary 27, 2022 January 27, 20220248 Monday night we learned that combining pasta and sourdough starter in the kitchen sink disposal makes cement. In hindsight, this inadvertent chemistry experiment seems like...