With a legacy spanning over 30 years, Silvergate offers luxury independent living, assisted living, and memory care across its established communities in Fallbrook, San Marcos, and Rancho Bernardo. Joan Rink-Carroll, Executive Director of Silvergate San Marcos discusses how Silvergate fosters a warm, family-like atmosphere, helping seniors maintain independence while enjoying a vibrant social life and exceptional care.
What services do you provide? Silvergate San Marcos is an award-winning retirement community providing luxury independent living, assisted living, and memory care for over 30 years.
How long have you been in business at your current location? Silvergate has three established communities. Our Silvergate Fallbrook community first opened its doors in 1990, followed by Silvergate San Marcos in 1994. Silvergate Rancho Bernardo opened in 2020, and a new Silvergate has been proposed for Rancho Santa Fe.
What sets you apart from others in your industry? For more than three decades, Silvergate San Marcos has been locally-owned and operated by the Petree family, under its parent company, AmeriCare Health & Retirement, Inc. With an actively engaged leadership team that’s regularly involved in the ongoing operations of its boutique collection of senior living communities, Silvergate is consistently ranked among the top 1%-2% of independent, assisted living and memory care providers in the nation.
By working with seniors consistently over months or even years, Silvergate’s tenured staff come to know each resident and their loved ones personally. With time, Silvergate’s team learns what brings residents joy each day, their personal preferences and just what makes them tick.
What question are you asked most frequently by clients / prospective buyers? Our residents and families often ask, ‘How will I know when I’m ready?’ Our boutique-like community is designed to be just the right size to help seniors maintain their independence, while the warm, family-like atmosphere encourages residents to participate in activities and socialize with new friends. Life just gets easier when you have a staff to take care of housekeeping, maintenance, transportation, and preparing and serving healthy, wonderful meals.
What motivated you to join The San Marcos Chamber? As someone doing business. As a locally and family-owned company, giving back to the San Marcos community is important. The Chamber gives us several opportunities in doing so. It is a pleasure to be involved with like-minded professionals, sharing the same mission and goal.
What’s your best piece of business advice? Continue to learn, lead by example with integrity and pride in everything you do.
