Schema. That’s a big, scary word you’ve probably heard in the digital marketing space. Don’t worry, you don’t need a computer science degree to understand it.
Schema is a “language” used by search engines. It helps clarify information on a page. One everyday use is to ensure that Google knows your address, phone number, and even your geo coordinates, which helps your map listing appear accurately.
Websites are built in a language known as HTML. This is foundational and helps provide structure to a page. Schema is a layer of code added to that structure, allowing search engines to understand exactly what the information is saying uniformly, much like the metric system is used in medicine as a standard unit of measurement.
This ensures that Google can clearly distinguish between your business hours, reviews, products, and other relevant information. It’s very simple definitions to better understand the web.
Why does schema markup matter? It helps search engines understand content, but more importantly, it enables them to serve more relevant results to searchers. It makes it easier for Google to display your current hours of operation, provide driving directions, accurately give your phone number, or see what products you have in stock.
Schema enhances the Internet, and a website that utilizes schema effectively provides greater value to potential customers.
So, how do you get started? Numerous online tools can help you generate schema markup for your business and embed it on your website, and most SEO plugins now include schema. If you’re unsure where to go, contact your webmaster or reach out to a reputable digital marketing agency for additional assistance.
You can get lost in the world of schema, but don’t stress about it. Just ensure that you upload your basic business information properly. This will help Google recognize your brand and improve your rankings, especially if you are a local business.
About Rook Digital
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