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Faces of North County 2021Promotions

Your Neighborhood Gift Store


The Face of Greeting Cards & More
Guy & Mary Elam, Christie, Scott and Joni | Elam’s Hallmark

Elam’s Hallmark
Your Neighborhood Gift Store
1084 N. El Camino Real
Encinitas, CA 92024


Elam’s Hallmark’s mission is to put more care into the world, one card at a time.

The family-owned business has a long history in San Diego. Guy and Mary Elam started it back in 1979, with the help of their kids, Christie, Scott and Joni.

Since then, they have managed to take a national brand and create a local staple in the community.

Elam’s nine locations, three of which are in North County, have a wide variety of products including greeting cards, licensed property and collectibles, like Star Wars and Harry Potter products, fashion and jewelry, gifts for men and women, a babies and toddlers section, home décor and more.

“That’s what sets us apart. It’s not just your greeting cards and your gift wrap anymore. It’s a hallmark store, but people will come in and they’re shocked at the breadth of the product that we carry,” Scott Elam said.

“We try to get in new product every week. People can come in the store once a week and they will see something new and different every time.”

Elam’s prides itself on providing affordable and high-quality products in a warm and friendly atmosphere that is here for the community.

“The biggest thing about us is that we employ your neighbors and friends,” Scott said.” It’s surprising how many people have either worked for Elam’s or know somebody that has worked for Elam’s in San Diego because we’ve been doing this for 45 years.”

Now, more than ever, Elam’s wants to help people build relationships and put more care into the world.

“The amount of cards that we’re selling that are just ‘thinking of you’ care cards have really grown,” Scott said. “There’s a new line called Just Because, and it’s surprising how the much the community seems to love it with people coming in and just wanting to give encouragement and support to the people around them.”

With Valentine’s Day just around the corner, Elam’s is the go-to shop for the perfect Valentine’s Day gift or greeting card.

Customers can also donate to Elam’s Hearts for CF, their annual Valentine’s Day fundraising initiative that raises money for Cystic Fibrosis. In the last 8 years, Elam’s has raised over $100,000 for the cause.

“We’re local. We partner with local charities and organizations. We’ve been in these communities for such a long time and we like to encourage people to shop local and shop small. Help support your local business, and right now, we need that more than anything,” Scott said.

To learn more about Elam’s Hallmark or to find a store near you, visit