“Oh, no! My post only got 26 likes!” Sound familiar? If you’ve been using social media in any capacity since 2008, you’ve had it beaten into your head that likes and follows matter. Yet, more than likely, you’ll post content to your social media profiles like Facebook and Instagram only to find you get little to no traction.
Good news! You aren’t alone, and this is by design. Based on behavior and engagement data analysis, we’ve seen organic engagement (non-paid followers or search-based likes and follows) trending dramatically down. How low can it be? Try an average of 3%.
To put that into perspective, if you worked hard to grow a Facebook following of 10,000 people and posted a video to your profile without “boosting” it with any ad-supported dollars, you should only anticipate 300 people seeing your post, let alone liking and commenting.
In 2025, you cannot operate on the assumption that a large following matters beyond social proof (inherent trust based on what other people do). If you want your content to reach new people, let alone your own followers, you need good, high-quality, story-focused content that draws engagement, and then you need an ad-supported content strategy to break through the noise.
That’s right, we now live in a world of pay-to-play, and simple “boosts” are the expensive approach to getting your message out. A refined and custom-tailored approach with a knowledgeable Social Ad agency can help your content reach qualified, targeted audiences for pennies on the dollar. In exchange, you’ll build raving fans for your brand, stay top of mind in a noisy market, and convert customers without shoving conversion ads down their throats.
Don’t give up on social media, but if you’re struggling to reach people with your content, consider a smart approach to Social Ads to maximize your impact. You’ll also gain new followers and increase likes at the same time.
About Rook Digital
Rook Digital is a proudly American, anti-charlatan digital marketing agency built on transparency, strategy, and results. With over $746 million in revenue driven and a 95%+ retention rate, Rook helps businesses dominate their industries through custom strategies, clear education, and zero-BS execution.
As a trusted referral partner of The Coast News, Rook works alongside local advertisers to provide honest, effective digital marketing support tailored to North County’s unique business landscape.
🔍 Ready to improve your online performance? 👉 Request a free website audit and discover how Rook can help you grow with confidence.
