Branding is vital for any business in modern times when many businesses run on advertising campaigns. It is important to put out your product and service and have it understood and appreciated for what it is. With a strong brand this is easy to do, and have your product or service sold, and your bank account full. At the end of the day, many people are not aware just how successful a brand looks like. They see it through colors, logos, and letter font. Yet, there’s much more hiding behind it. It is the identity of a business. It’s its personality.
While you might be unaware of it, branding was always a vital part of any business. Today, it is paramount to have it. There’s social media. People are connected. Millions are exposed to new brands by the day. This is good for business. Consumers today want to see what’s out there. They want to be showered with brands from all sides. It is what makes their decision to buy a service or a product easier. So, why good branding is key for a business success, and where can you see a good example?
That’s a good question. Luckily we have an even better answer. The most important reason why one needs good branding is because of competitors. Regardless of the line of work one is in, business today is a cutthroat. It’s global, and everyone wants a share of the pie. The best example of a cutthroat line of business is online gambling. Since the expansion of the Internet, and mobile devices, online gambling has been constantly growing.
While this made life easier for slot lovers and fans of sports betting, it also led to the creation of numerous online casinos and online sportsbooks, some of which are not up to standards.
So, as always, what remains important in every line of work is to work with the most successful partners, and to aim to have connections you can trust. A brilliant example of a company that did an amazing job in terms of branding is the online casinos and sportsbook Stake. Not only have they found numerous ways to elevate their brand, they’ve also found plenty of ways to access different demographics.
One could always ask, why that casino, and the other one? Today, most reputable online casinos offer welcome bonuses, first deposit bonuses, daily, weekly, or monthly rewards, and different promotions. In a sea of offers that all look alike, and with online casinos and sportsbooks creeping at every corner, Stake brand created an approach that was able to appease a wide array of consumers. How did they do it, you ask? One, it was not an easy task. Secondly, it was a unique approach in a plethora of similar approaches to online casinos business. First of all, the name of this online casino and sportsbook, Stake, is a gambling term in itself. How didn’t anyone remember that before? That’s where the secret lies. Plenty of things that this brand does haven’t been seen before.
Let’s start with their social media presence. Anyone can use Facebook, Instagram, X (Twitter), and other social media platforms these days. Yet, not too many brands are reaching the levels Stake has. A company that was founded in 2017 has amassed almost 1 million Instagram followers. But, their popularity doesn’t steam just from the number of followers. It’s how they approach social media. The next time you’re on a roll, going through reels, or viral Twitter videos, you might start noticing a Stake logo at the bottom of many of those videos. This is a one of a kind campaign run by this company. They’re not paying for ads, nor they’re running an ad campaign. Instead, they focus on working with creators. Their focus on people is what helped the company rise to the status they have today.
If you’re on platforms such as Kick and Twitch you will notice that many gambling streamers have deals in place with Stake. This crypto casino truly has put a lot of work into engaging audiences in more ways than one. When you have the likes of Adin Ross and XQC promoting your business on two of probably top streaming platforms at the moment, you’re doing something right. Yet, Stake didn’t decide to stop with the likes of Ross and XQC.
One of the ambassadors for this online casino and sportsbook is no other than Drake. The Canadian rapper is well known with his passion for playing slots, and sports betting. You’ve heard about the Drake curse, right? Tell us, was it a move of a genius to have Drizzy as your brand ambassador. Yes, it was, but above all else it was a 101 lesson in branding. Drake is a brand in itself belonging to a whole other industry, music in this case, but with a clear connection with the product Stake is looking to sell. Through Drake, Stake is able to have access to millions more people who are not a demographic they’re targeting but it is good in any case to have your name heard through a mouthpiece such as Drake.
The best part about the Drake/Stake collaboration is the fact that promoting a casino brand, gambling online while streaming, playing music, hanging with friends, comes naturally to Drake. You’ve probably seen yourself in one of the Drake/Adin streams that attracted millions of viewers, and it was all done under the Stake umbrella.
Having Drake as your ambassador is all good and well, a bingo, a jackpot, but with Stake it only gets better. The Six God covers only one small part of the demography this casino brand has on its mind. How about all those sports bettors? Well, people who enjoy sports betting, and have soccer as their sport of choosing, have Sergio Kun Aguero to rely on.
The diminutive Argentinean, and former Barcelona, Manchester City, and Argentine national team player, is an ideal ambassador for Stake as far as attracting soccer fans to their flock. The best part is not that Aguero is popular in both Argentina and Europe, but that he’s also an avid streamer with hundreds of hours of streaming to his name. As a part of his deal with Stake, Aguero periodically gives an interview to the house, and in them he voices his opinion on current soccer happenings, and gives predictions for upcoming sports events. An insight from a professional such as Kun Aguero can take a sports bettor a long way, and at the end of the day when playing in a casino the only thing that matters is to win.
The broadness of the Stake brand can be seen through their reluctance to leave even a single stone unturned. Having a touch in music with Drake, and in soccer with Aguero are only two rocks on their mine. For good branding, diversification is a key to success. While Aguero is a massive name in the world of soccer, he’s just one player. Stake knows this, so they moved onto whole clubs too. Premier League giants Everton are one of the sports teams that carry the companies’ name on their shirts. Being a part of the PL though such a historic name is a massive stepping stone that this company created in time.
So far, you’ve heard from us of these deals, but by our tone so far, you know that’s not all. The process of diversification as a means to aid your company’s branding is taken seriously by this online casino and sportsbook. One of the sports they’ve decided to dominate is MMA. The company has signed under its wing the likes of UFC stars such as Alex Pereira, Israel Adesanya, Alexandre Pantoja, Valentina Shevchenko, and Merab Dvalishvili. These men and women are at the top of their game at their respective sport, and have been champions at one point or another. The strategy of Stake is more obvious. These fighters are located all over the world from Brazil, Georgia, Kyrgyzstan, to New Zealand. The goal of worldwide appeal is more than evident and it is how branding is done at the highest level. As they would say you do not lay your eggs in one basket.
Remember when we talked about Drake? Great addition to the family, but mostly popular in Canada and USA. That’s North America to you. While commercially, the USA dominates the world, our beloved online casino will not let it be its only focus. Instead, another massive collaboration deal was signed with Davido, who is a popular Nigerian musician, and one of the most followed Africans on Instagram. Trust us when we say it, no other casino brand in the world has managed to spread as far and wide as this one. The best art is that it is all well planned.
If this is not the best branding campaign in the world, then how would you explain Stake F1 Team Kick Sauber – F1 Racing Team? That’s right, F1 and the world of motto racing was covered too. After the Miami Grand Prix there was not a single person that watches the sport that didn’t notice the teams one of a kind bolid coloured with art, and the driver’s livery that matched the suit. A brand that left the F1 world in awe. While the Stake F1 Team Kick Sauber is not doing their best on the circuit in terms of results and performances, they’re doing amazing work in the marketing department.
As far as other sorts go, they also have their hands in tennis through a Davis Cup collaboration. They have a signed deal with the International Tennis Federation of becoming an Official Global Partner. Tennis is one of the most popular sports globally in terms of wagers, and it is no wonder that this collaboration came to be. If you find a tennis collaboration peculiar, wait to hear about a deal with Frankie Dettori. Frankie Dettori serves as first ever Global Racing Ambassador for Stake, and for a man who has won Derby, Arc, Japan Cup, Breeders Cup Turf, Classic, Mile & Juvenile, Dubai World Cup, Canadian International, Hong Kong Cup, Oaks, International, and Sheema Classic, you will not find a better ambassador. Considering just how popular horse racing is popular in the world of sports betting , we have another ideal deal for the growth of a brand.
While doing rounds across the world and through sport is great, Stake is also doing some in-house work in promoting their brand and creating a community within its walls. The Stake community is one of the biggest of its kind in the universe of online casinos and sportsbooks. It is a place where players from all over the world can talk about their wins, losses, best games, predictions, and anything in between. This community is designed in the form of a forum, and every person with an account at Stake can have access to it. With simple guidelines and norms of behaviour clearly set, it is an ideal place to chat a bit with other folks, their experiences with the brand, and to create a collective of like minded people.
Creating a brand as big as this one would be in vain if there was not an end product to appease all those folks attracted. If you haven’t tried out this particular online casino you ought to do it. It is the only way to learn that they do in fact work with the best game developers in the domain, that numerous hours of work have been put into creating original games not available in other places, that bonuses and promotions offered through ads are not fake, and that they are some of the best in business.
Creating a brand this big is for its name to be heard and for its product & service to deliver to the consumers, is not to fool anyone, but to showcase the best goods available in the world of sports betting and online casinos.
