CARLSBAD — San Diego-based natural grocery chain Barons Market is expected to open at the Roosevelt Center business complex in Carlsbad Village by the end of the year or early 2025.
Nancy Kennedy, Barons Market marketing manager, said the store owners are working hard to open the new location at 2800 Roosevelt Center, located next to Prontos’ Gourmet Market, Grotto Spa and Alliance Jiu Jitsu.
“Carlsbad Village is such an exciting community, and we think Barons Market will be the perfect fit,” Kennedy said in an email.
In 1993, Barons Market’s founder, Joe Shemirani, opened the market’s first location in Point Loma. Today, the store has nine other locations throughout San Diego County, including Temecula and the North Park neighborhood.
The Carlsbad location will offer a variety of self-serve bars featuring hot soup, olive oil and balsamic vinegar, fresh salad, olives, hot food and a “squeeze-it-yourself” fresh orange juice press, Kennedy said. Patrons can select from a local craft beer selection, Grab n’ Go gourmet sandwiches and entrees, fresh produce, and organic, all-natural and specialty food.
According to Kennedy, the market is currently designing a “huge outdoor patio space,” which will set it apart from the other Barons Market locations.
“We are a community hub in every neighborhood that we’re in, and we envision this patio area as a vibrant gathering space for customers enjoying meals with their families (including their dogs), people working on their laptops, neighbors waiting for their kids at the dance studio next door, etc,” Kennedy said.
The store will hold a job fair about eight weeks before officially opening and expects to bring 50 new jobs to the region.
Outside of Barons, plans for the new grocery store come as locals in the Village have expressed concerns about the prospect of losing one of the neighborhood’s only full-service supermarkets. The Planning Commission recently recommended a new mixed-use development at Carlsbad Village Plaza, which would result in the demolition of Smart and Final.
