Hansen Surfboards stands as a testament to the rich surf culture that has defined Encinitas for decades. Founded in 1961 by Don Hansen, this iconic shop is more than just a place to buy surfboards and gear—it’s a hub for the community, a landmark of local history, and a must-visit destination.
Josh Hansen, part of the second generation of the Hansen family to manage the shop, continues the legacy started by his father, and has helped usher Hansen from a local surf retailer into a 20,000 square footprint housing dozens of employees.
“When my father started the business, he was trying to support his passion of surfing, and shaping was an obvious choice to help make money,” he says. “Once he had enough experience shaping, he decided to start a surfboard business.”
What started as a humble operation quickly grew into a cornerstone of the Encinitas community.
“We have people visiting from all around the world. We are so blessed to have so much support from our local community and also the families that come back to visit every year.”
The Encinitas Chamber of Commerce is helming a Tourism Advisory Board and a new Visit Encinitas initiative, of which Josh is a vital part.
“I think for any destination city to thrive you need to have people visiting and enjoying the area. This brings a lot of economic activity which helps drive revenue for the city so they can keep improving it.”
“Visit Encinitas drives more awareness to the great things Encinitas has to offer. Many surrounding cities have already done this, and I think it is important that Encinitas has a similar plan so we can continue to thrive.”
What makes Hansen’s truly special is its deep connection to the local surf scene, and its connection with the community. Hansen’s was given the prestigious 2023 Winner of Excellence in Environmental Stewardship Award by the City of Encinitas.
“We were honored to win this award. The Hansen family feels that it is important to do your part where you can to help protect the environment.”
“We put in a solar carport which will power Hansen Surfboards with renewable energy for years. We also support the Plastic Beach Recycling program which collects plastic waste from product packaging and transports the waste to be recycled and reused in other products.”
Perfect day in Encinitas?
“Starts with a morning surfing, grabbing a bite at Swami’s Café and ending at Hansen’s Surfboards.”
