ENCINITAS — Every year for the past 11 years, thousands of people converge on Moonlight Beach at the height of summer for a weekend of surfing competitions, Nerf jousting, music and philanthropy.
This year, the Switchfoot Bro-Am — the surfing-and-music based event created by Encinitas’ own Grammy award winning band Switchfoot — adds another component: food.
Switchfoot will host a special “Bro-Am Restaurant Week” from July 6 through July 12, at which time participating restaurants will donate a portion of their sales to the Bro-Am Foundation.
Among the restaurants participating in the inaugural event are Solace & the Moonlight Lounge, Fish 101, Good On Ya Deli and D Street Bar & Grill.
The rest of the week’s events are as follows:
July 8 — Bro-Am Auction Night Soiree: The evening event includes live acoustic performances by Switchfoot as well as silent and live auctions.
July 11 — Beach Day Concert + Rob Machado Bro Junior: The signature event of the weeklong celebration includes the 4th Annual Rob Machado Bro Junior, a four-band concert headlined by Switchfoot and an after party at the Union Kitchen & Tap.
A variety of beach vendors, including Hurley, Rip Curl, Surf Ride and iHeartRadio, will line Moonlight Beach with giveaways.
All proceeds from Bro-Am events benefit the Switchfoot Bro-Am Foundation, which supports StandUp For Kids, Feeding America San Diego, SIMA Humanitarian Fund and Encinitas Youth Scholarship Fund, amongst other organizations.
For additional information on Bro-Am events, visit switchfoot.com/bro-am.
