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Tess Radmill, who has been with the Cardiff 101 Main Street Association since its inception, accepts a new position as economic development manager for the city of San Marcos. Courtesy photo
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San Marcos hires Radmill to city position

REGION — The city of San Marcos has tapped Cardiff 101 Main Street to find its new economic development manager.

San Marcos announced the hire of Tess Radmill, the executive director of the Main Street Association, to spearhead its economic initiatives.

Radmill, 30, who worked for Cardiff 101 since its inception seven years ago, helped usher the organization from its infant stages to the point where it became the city’s third Main Street Association to be certified by the state, which happened earlier this summer.

During that time, the organization has grown from a group of volunteers to a full-scale operation with two full-time employees, a 14-member board and a $250,000 budget.

Through the process, Radmill helped Cardiff 101 MainStreet become a critical cog in the community, a one-stop shop of sorts, connecting people with business opportunities in town, providing advocacy for Cardiff’s business community and linking county, city and regional organizations to Cardiff businesses to promote and bolster the area’s commercial sector.

“It has been a very surreal last couple of weeks to be saying goodbye to something that has become family,” Radmill said. “It is a bittersweet feeling that I am leaving something that I love behind but knowing it will do so well, as well as taking this exciting step in my career.”

The next step is San Marcos, the inland city that is on the verge of a number of critical economic initiatives in their infant stages, including the Creek District that in 20 years will function as the city’s downtown, and the North City development that will transform the area just north of Cal State San Marcos into a chic hub of residential, retail and dining establishments.

“It is a very exciting time to be in San Marcos, which has really changed over the past 10 years,” Radmill said. “Right now, I’m looking forward to meeting with the stakeholders in the community, hearing what they have to say, what their goals are, their questions and their concerns and really getting a lay of the land.”

San Marcos officials said Radmill’s understanding of the city’s vision propelled her to the deep list of candidates.

“We searched far and wide for the right person to step into this important role,” City Manager Jack Griffin said. “In Ms. Radmill, I believe we’ve found someone that understands the San Marcos vision — economic development that is good for our residents and good for our economy — and has the talent and skill set to help get us there by building a program from the ground up.”

Born and raised in North County, Radmill holds a bachelor of arts degree from Claremont McKenna College. She is also a recent graduate of Cal State San Marcos’ Leadership North County, a program that connects local leaders so they can work collaboratively to build a stronger region.

Cardiff 101 Main Street has hired Annika Walden, who served as the group’s assistant executive director, to replace Radmill. Radmill said the organization is in good hands.

“She is going to do an incredible job,” Radmill said.