CARLSBAD — Outdoor retail giant REI Co-op recently announced that it will relocate its Encinitas store to a larger location at La Costa Town Square in Carlsbad.
The new site will increase the store’s size to 28,000 square feet, expanding its offerings for outdoor enthusiasts in the region. The store’s opening at the new location is planned for spring 2025.
The Carlsbad storefront, at 3415 Via Montebello, will replace REI’s Encinitas store, which has been in operation since 2004. The company did not disclose when it expects the Encinitas store to stop operations.
According to a statement, all interested employees from the Encinitas store will be able to transfer to the new site.
“Our store employees are the heart of the co-op, and they welcome everyone to experience our product expertise, resources, and inspiration in support of an active lifestyle,” said Mary-Farrell Tarbox, REI vice president of stores, in a statement. “Cities that will have new stores represent communities that serve as a gateway to some of the country’s most incredible natural places and where our members currently live or destinations where they love to play outside.”
The Carlsbad store will join REI’s network of 11 locations across Southern California. As with other REI stores, it will feature a wide range of outdoor gear for camping, hiking, cycling, and more, along with a full-service bike shop staffed by certified mechanics.
The move aligns with REI’s broader strategy to support its growing membership base and outdoor communities nationwide. In addition to the Carlsbad store, the co-op plans to open new locations in Chico, Elk Grove, and other U.S. cities in 2025.
