Ask Mr. MarketingColumnsWell, there goes my diet!Rob WeinbergFebruary 15, 2023 February 15, 2023071 It's Girl Scout Cookie Season, and adults in business could learn a thing or two from these young cookie sellers....
Ask Mr. MarketingColumnsOn romance and risk-takingRob WeinbergFebruary 7, 2023 February 7, 20230101 Romantic success, like business success, is about opportunity, risk assessment, luck, timing and guts....
Arts & EntertainmentAsk Mr. MarketingColumnsProactively protecting my good nameRob WeinbergJanuary 31, 2023 January 31, 2023041 It seems I’m writing more lately about the importance of maintaining a good reputation and how easy it is to ruin it....
Ask Mr. MarketingColumnsPersonal branding with body odorRob WeinbergJanuary 24, 2023January 26, 2023 January 24, 2023January 26, 20230158 We’re all always selling ourselves, and the last thing anyone needs to help their efforts is the moniker “Stinky."...
Ask Mr. MarketingColumnsDon’t annoy your existing customersRob WeinbergJanuary 17, 2023January 17, 2023 January 17, 2023January 17, 20230100 I don’t know about you, but I get annoyed when solicitations arrive from companies I’m already doing business with....
Ask Mr. MarketingColumnsThere’s a tree in my mailboxRob WeinbergJanuary 11, 2023 January 11, 20230144 Why is an organization that saves trees cutting down 1,091 trees to raise money to help trees?...
Ask Mr. MarketingColumnsScrewiest conversation of the weekRob WeinbergJanuary 3, 2023January 3, 2023 January 3, 2023January 3, 20230121 “Do unto others as you would have them do unto you” applies in business and customers want to be treated like real people....
Ask Mr. MarketingColumnsScratching my head at year-endRob WeinbergDecember 28, 2022 December 28, 20220152 In my world, you try to grow your business and don’t walk away from clients unless YOUR affiliation with them is troubled....
Ask Mr. MarketingColumnsMayonnaise in your eggnog?Rob WeinbergDecember 20, 2022 December 20, 20220123 Brand extension (brand stretching) is a strategy companies use to apply their recognizable brand name to a new product or service....
Ask Mr. MarketingColumnsA plunger for your email inboxRob WeinbergDecember 13, 2022 December 13, 20220111 Thank goodness the election’s over. It’s finally safe to go back into your mailbox....
Ask Mr. MarketingColumnsThe winds of diversity are gustingRob WeinbergDecember 6, 2022 December 6, 20220110 Some recent headlines suggest a wider movement to caring more about someone’s talent rather than their personal lives....
Ask Mr. MarketingColumnsNow, every day is Black FridayRob WeinbergNovember 29, 2022December 1, 2022 November 29, 2022December 1, 20220101 Anyone paying attention is asking why Black Friday’s gone from one day to the entire last third of 2022....
Ask Mr. MarketingColumnsDon’t over-indulge for the holidaysRob WeinbergNovember 21, 2022 November 21, 20220130 Whether you’re drinking to celebrate or to calm your nerves, holiday parties are a landmine for ruining reputations....
Ask Mr. MarketingColumnsRebranding to-do listRob WeinbergNovember 15, 2022November 18, 2022 November 15, 2022November 18, 20220179 Rebranding can be an important way to jump-start any business. But invest the extra effort upfront to ensure it’s done the right way....
Ask Mr. MarketingColumnsDon’t let local regulations leave you feeling blueRob WeinbergNovember 8, 2022 November 8, 20220235 Be sure to check how local regulations might impact your business before you make any commitments....