The Coast News Group

In this video Phil Hudson, President of Rook SEO, teaches you the fundamentals of SEO. In this one hour video you’ll learn the secret infrastrucuter and scoring system Google uses to rank websites. You will learn how SEO has changed, what factors really matter, and where to focus your efforts in your SEO strategy.

Recorded Live: April 22, 2020
Presented by: The Coast News Digital

In this video Paul Gonzalez, Vice President of SEO Strategy for Rook SEO, teaches you the basics of Local SEO. In this one hour video you’ll learn how Google is actively eating up real estate on the first page of Google, where to focus your attention and how to succeed in Google Maps. You will learn how Google prioritizes factors like reviews and location, and how you can use them to drive more leads into your business.

Recorded Live: May 6, 2020
Presented by The Coast News Digital


In this video, Phil Hudson, the President of Rook SEO, shows you how to setup and optimize Google Analytics for your business. You will learn how to setup your Google Analytics account, organize your accounts, profiles, and views and find your Google Analytics code snippet to add to your website. He uses WordPress and Shopify as examples of how to embed the code, but explains how it can be done on other platforms as well. You will also learn how to filter your own traffic, read several key reports and a few other important steps to truly leverage this free tool for your SEO.

Recorded Live: May 20, 2020
Presented by The Coast News Digital


In this live workshop Phil Hudson, President of Rook SEO, takes you in for a deep dive into how to claim and optimize Google Search Console. Learn how to sync your Google Search Console account with Google Analytics, submit your XML Sitemap, and navigate Search Console.

Note: There was a moment around the 27 minute mark to where audio cuts out. We correct it around 30 mintues.

Recorded Live: May 27, 2020
Presented by The Coast News Digital

Coast News Group + Rook SEO

We help businesses just like yours own their markets.

  It’s estimated that there will be 2.05 billion global digital buyers in 2020.

→  65% of shoppers look up price comparisons on their mobile devices while in a physical store.

→  Nearly 50% of American small businesses do not have a website.

→  In 2020, e-commerce sales are expected to account for 15.5% of retail sales worldwide.

→  85% of consumer conduct online research before making a purchase online.

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