Digital 101: A bullseye…on the wrong target
Have you heard the phrase “Don’t spend your whole career climbing the ladder only to find out it’s leaning against the wrong wall?” Have you...
Digital 101
Digital 101: How small local businesses can benefit from e-commerce
In today’s increasingly digital marketplace, small local businesses face both new challenges and new opportunities. One of the most impactful steps a business can take...
Digital 101: What is schema and why does it matter?
Schema. That’s a big, scary word you’ve probably heard in the digital marketing space. Don’t worry, you don’t need a computer science degree to understand...
Digital 101: The role of SEO and product descriptions in e-commerce
In today’s competitive e-commerce landscape, simply uploading products to a website or online marketplace is no longer sufficient to attract buyers. While listing products is...
Digital 101: What is a sales funnel?
All sales initiatives can be defined as a funnel. For traditional sales organizations, a sales funnel might have leads at the top, prospects in the...
Digital 101: Five common failures of local businesses
Welcome to the year 2025, where people on Main Street don’t look up from their phones unless they trip off a curb or run into...
Digital 101: How to pick keywords for SEO
There is a lot of mystery around Search Engine Optimization (SEO), and the fancy terminology and technobabble used to describe it don’t help. Today, we...
Digital 101: The death of likes, follows on social media
“Oh, no! My post only got 26 likes!” Sound familiar? If you’ve been using social media in any capacity since 2008, you’ve had it beaten...
Digital 101: Does your small business fear SEO, digital marketing?
Digital marketing is more essential than ever in 2025. Yet, many small businesses in North County San Diego continue to overlook or underinvest in SEO...
Digital 101: The secret to dominate your market
Most people struggle with SEO because they get caught chasing the algorithm. Learning the ins and outs of algorithms, AI, and search signals can be...
Digital 101: Stepping over dollars for dimes
Early in my career, I recall spending a considerable amount of time learning the art of selling and goal setting from Jim Rohn, not to...
The best marketing money you’ll never spend!
With the economy bouncing around like a rodeo bull on Red Bull, it can be hard for a business owner on Main Street to feel...
Digital 101: Is search engine optimization dead?
“The sky is falling!” shouted Chicken Little. We’re all familiar with this childhood parable, but how quickly we forget its invaluable lessons about ignoring rumors...