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A commissioned survey from Cox Business polls small business owners from around the country in recognition of National Small Business Week, May 1 through May 7. Courtesy photo
Marketplace News

Californians weigh in on small business in commissioned survey

Survey shows overwhelming consumer support for small businesses

When Californians were asked which political candidate is most likely to support legislation that provides more opportunities for small businesses, Bernie Sanders edged out Hillary Clinton and cruised past Donald Trump, according to the 2016 Cox Consumer Pulse on Small Businesses survey. Additionally, more California consumers (47 percent) believe the Democratic Party contributes more to small business growth compared to Republicans and Independents.

The national blind survey, commissioned by Cox Business in recognition of National Small Business Week (May 1 through May 7, 2016), polled consumers from around the country, including California.

Other key findings from California respondents included:

• 90 percent frequent small businesses at least once a week, with 43 percent shopping small businesses three times or more per week;

• 59 percent say WiFi is the best perk to have while waiting (coffee came in second at 20 percent);

• 66 percent didn’t feel it is necessary for small businesses to stay open on holidays;

• When asked which digital channels they use to interact with small businesses (and to select all that apply), 55 percent use websites, 47 percent email and 41 percent Facebook compared to Instagram (21 percent), text (20 percent) and Twitter (14 percent).

• 72 percent of California consumers feel the federal government does not do enough to promote small business growth on a national level;

• The entrepreneurial bug starts early. According to survey responses, California consumers have tried their hands at a variety of business ventures as kids, including: babysitting (44 percent), neighborhood lemonade stand (28 percent), mowing lawns (27 percent), paper route (26 percent), and dog walking (12 percent).

More details on the 2016 Cox Consumer Pulse on Small Businesses are available at Follow @CoxBusiness and @CoxCalifornia on Twitter and join the conversation using #GoSmall to share the results with your business network.

The commercial division of Cox Communications, Cox Business provides Internet, telephone and video services to more than 300,000 small and regional businesses nationwide, including healthcare providers, school districts and universities, hotels, financial institutions and government agencies, and the military.

For more information, visit