SOLANA BEACH — City Council designated Sept. 28 as Red Shoe Day in Solana Beach at its Sept. 14 meeting.
Volunteers from the Del Sol Lions Club and Solana Beach Chamber of Commerce will hit the streets early on Sept. 28 for the second annual Red Shoe Day to raise money for Ronald McDonald House Charities, which provides a home away from home for families with a child being treated for a serious, often life-threatening illness or injury at local hospitals.
Street teams will stand at key intersections from 6:30 to 9:30 a.m. to create awareness and hopefully collect a “boot load” of money.
Youth community teams can also collect money through schools, churches, troops or classes.
As part of a C-team, corporate volunteers and other groups can bring the large red shoes to meetings or put them in lobbies and break rooms, at front counters and in other high-traffic areas for employee and customer contributions.
Departments and branches are encouraged to make it fun by competing for the most money raised.
The three Red Shoe intersections in Solana Beach are along Lomas Santa Fe Drive at Santa Helena, Solana Hills Drive and Plaza Street and Coast Highway 101.
During the first Red Shoe Day on Sept. 9, 2010, about 800 volunteers raised more than $70,000 at approximately 150 intersections countywide.
Every year about 1,700 families stay in one of the 47 rooms at Ronald McDonald House, said Chuck Day, chief executive officer of Ronald McDonald House of San Diego.
Approximately 20 percent are from North County.
Each month about 500 volunteers provide and serve three meals a day.
The facility, located close to Rady Children’s Hospital, also includes play, nap and computer rooms and a kindergarten through 12th-grade school.
Visit rmhcsd.org/list-of-events/red-shoe-day.html Sept. 20 to volunteer.