CARLSBAD — Playing music has an array of personal rewards. In tune with each and every one, the National Association of Music Merchants, or NAMM, made it a top priority to encourage folks to pick up an instrument during its National Wanna Play Music Week. From May 2 to May 8, NAMM’s did what it does best: promote music.
“NAMM’s National Wanna Play Music Week is dedicated to celebrating the pastime of music making for people of all ages and talent levels,” said Scott Robertson, director of marketing and communications for NAMM. “It’s designed to shine the media spotlight on music and its many proven benefits.”
Over the years, the multiple bonuses of playing an instrument have soared. Not only is it fun, but it also keeps the mind alert.
Robertson said music helps younger children develop and grow, while teens tend to build more self-confidence and self-expression with it. “For adults, it relieves stress and is a great outlet; and for seniors, it helps them stay connected, sharp and healthy.”
Every day of Wanna Play Music Week offered something unique. Its Monday kickoff encouraged people across the nation to grab any instrument and jam. On other days, it honored particular communities and schools who provided outstanding music education to children, highlighted celebrities who played music, and created National Music Store Weekend as the awareness event came to a close.
Robertson said Wanna Play Music Week also served as a perfect opportunity to give music a try. “We will give non-players, who have all kinds of stories and excuses about why they don’t play, new reasons to pick up an instrument and make 2011 the year when they actually did it,” he said.
According to Robertson, research from a Gallup Poll indicated that 85 percent of people who never played an instrument wished that they did. So, the special week gave this crowd the “wish nudge” they needed.
NAMM, a not-for-profit trade association based in Carlsbad, takes part in the international music products industry. Robertson said that its mission is to help industries and increase its active participation in music making. While immersing itself in the Carlsbad community, it also produces two large tradeshows per year in Anaheim and Nashville.
Its notable Museum of Making Music in Carlsbad has repeat visitors. “It’s a great look at this industry’s history and how it evolved against a backdrop of changing musical tastes and styles,” he said.
For NAMM, it’s all about making music.
“People are naturally wired for music,” Robertson said. “And playing music seems to bring all kinds of good things to your mind, body and spirit.”
Robertson plays music to have fun, relieve stress and promote self-expression.
“(Music) connects you to your innermost humanity and there’s just nothing else that can get you there,” he said.
Although Wanna Play Music Week has come and gone, Robertson hopes that its magnetic effect lingers around a while. What he also wants is for people to realize that playing music just isn’t for the chosen few. “Music is for everyone and is a pastime that can give back like no other — try different instruments or sing — it’s worth it,” he said.
NAMM is located at 5790 Armada Drive in Carlsbad. Call (760) 438-8001 or visit namm.org for more information.
Special note: Museum of Making Music is scheduled to reopen in a couple months following its renovation.