CARLSBAD — Carlsbad-based TaylorMade Golf Company has made a $1 million gift to Solutions for Change to help combat family homelessness in North County.
The gift was announced by TaylorMade Chief Executive Officer Mark King at the recent North County Solutions for Change “Finding Our Way Home” benefit concert.
The $1 million pledge, to be paid over three years, more than tripled TaylorMade’s prior commitment of $300,000 to Solutions for Change, a not-for-profit organization that offers a comprehensive program which breaks the cycle of homelessness for families.
“We are making this gift because we are not just a for-profit business. We are an integral part of this community,” King said. “We wanted to do something that would inspire others to contribute time, talent and money to help solve a terrible, tragic problem.
“Solutions for Change has a plan that works. It’s not just an idea; it’s a functioning program that has already helped more than 500 families move permanently from homelessness to being stable, productive members of the community.
“The net result reflects the care and compassion of the community. It’s also a solution that results in far lower costs as people go from being a financial burden on society to being productive members of that society.”
“This gift is a tremendous vote of confidence in our organization, our
program, and our plan for the future,” said Solutions for Change President and
Executive Director Chris Megison. “We do have a program that works, and our
goal is to extend it regionally, and then nationally.”
“We fully support Solutions’ goal,” said King, who is making a personal commitment by chairing the organization’s “Finding Our Way Home,” campaign, whose goal is to raise $20 million for expansion of the program.