CARLSBAD — The Mama Cares Foundation is on a mission to combat childhood malnutrition around the world. With the production of their nutrient-infused line, Re:vive, they are well on their way to providing hope where there often is none.
Over the past two years, the Carlsbad-based organization has researched, developed and begun production of Re:vive, a peanut butter-like paste that is packed with nutrients.
Each portion is equivalent to a glass of milk and a multivitamin, which are critical when dealing with malnourished children, said Mike Mellace, the organization’s founder.
“A child dies every six seconds due to malnutrition,” Mellace said. “Mama Cares’ primary focus is to create this peanut butter paste — this is the product that aid organizations point to as the best.”
With all the details worked out, production of Re:vive will soon be in full swing and Mellace expects to produce at least 12 million packs of the product per year.
They will be distributed through a partnership with World Vision, an international relief organization, and could benefit an estimated 133,000 children per year.
“We hope to reach as many kids as possible with what we can produce,” Mellace said. “Even if it’s treating a few, it’s better than treating none.”
Mellace’s Re:vive is not a new concept, but is groundbreaking in that it can be made for just 40 cents, an impressive 15 cents less than similar products. Using relationships formed through his snack product company, Mellace Family Brands, Mellace has found suppliers that are willing to provide Re:vive’s ingredients at cost.
“You can treat 30 percent more kids with the same aid dollars,” Mellace said.
In addition to providing much needed sustenance for children, Re:vive also takes some weight off of other relief efforts.
Families can easily administer the packs at home, rather than children receiving IVs in clinics.
It makes weekly checkups, rather than weeklong stays, at clinics much more feasible, Mellace said.
“That’s allowed these clinics to treat a lot more of these kids,” he said. “It’s so simple, yet it makes such a huge impact.”
To help reach more children, the Mama Cares Foundation will be launching a “give it up” campaign to encourage people to donate to the Re:vive cause on May 14.
The foundation is collaborating with Mo Giv, a mobile donation company, to help people quickly and easily donate the money they would have otherwise used for dinner out or a movie.
“Even if you give up a coffee or something small, it makes a huge difference,” Mellace said.
For more information on the Mama Cares Foundation, visit www.mamacares.org.