CARDIFF-BY-THE-SEA — In an effort to raise awareness of the cigarette butt litter problem and reduce the amount of cigarette butt litter in the region, the Surfrider Foundation San Diego County Chapter will be conducting Hold Onto Your Butt Awareness Day from 10 a.m. to noon Nov. 14 in Cardiff-by-the-Sea at the intersection of San Elijo Avenue and Chesterfield Drive.
According to the Surfrider Foundation, cigarette butts are the most littered item in The United States and the world, typically accounting for nearly one in every three items collected during a beach cleanup.
Cigarette waste discarded miles inland compounds the problem as it can end up in drains that flow to streams, rivers, bays, lagoons and ultimately the ocean. Lit cigarette butts flicked into California’s dry arid environment can also spark deadly and costly wildfires.
Hold Onto Your Butt Awareness Day will involve activists, volunteers and friends of the environment gathering at busy traffic intersections as people arrive at the beach. Surfrider activists will hold signs, pass out personal ashtrays, stickers and graphically demonstrate to motorists the problem we’re so concerned about. The group will encourage motorists and beachgoers to dispose of cigarettes safely, and explain that cigarette butts thrown on the ground can eventually end up in the ocean and affect marine life, including surfers and swimmers.
More information about the Surfrider Foundation San Diego County Chapter and Hold On To Your Butt Day can be found at www.surfriderSD.org.