LA JOLLA — North County resident Lauren Otonicar launched her environmentally-friendly hair and skin care product line, Tonic, at the Solana Beach Cedros gallery of Aaron Chang on July 25.
The brand is geared toward those who enjoy being outdoors, with UV inhibitors, free of sulfates and parabens and is designed for beach-goers and water enthusiasts who love sun, surf and style. The La Jolla-based company has also brought on world-renowned surf photographer, Aaron Chang, to lead the visual marketing efforts on behalf of the brand.
A self-professed surf and style junkie, Otonicar began to grow weary of dropping large sums of money each month on hair services to fix the damage left behind by the ravaging effects of the sun and salt water. After months of unsuccessful searching, Otonicar knew there was a void in the marketplace for high quality, high performance products that would not only give her gorgeous locks but also provide protection against nature’s harsh elements.
“As someone who is out in the sun and water daily, I was inspired to develop a product line for surfers and stylists alike. Tonic’s mission is really based on simple, root philosophies: the love of surfing and doing our part to preserve the environment,” said Otonicar. “Launching Tonic has proven to be an amazing journey and I’ve been lucky enough to collaborate with some of the most talented and innovative leaders in the hair care and surfing industries, specifically Aaron Chang. Aaron’s limitless talent, benevolent principles and entrepreneurial spirit embody everything this brand is about.”
The 100 percent nontoxic Tonic line consists of three exceptional products, each formulated to restore strength and health to hair. Tonic products are formulated and manufactured in the United States and are currently available in select surf shops, salons and online. For more information, visit www.tonicshop.com.
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