ENCINITAS — Encinitas resident Chris Conway, 46, is a man on a mission. Between running his action sports marketing event consulting business and putting the finishing touches on projects around the globe, the former tennis pro is preparing for the third annual Clash at Clairemont on March 14.
The event mixes skateboarding demonstrations and contests with vendors and live music for a fun-filled day to raise funds for Grind for Life. Conway is a founding member of the board of directors of Grind for Life, an organization dedicated to raising funds to help people with cancer meet the burdensome expenses that come along with the disease.
“Maybe we can’t cure cancer, but we can help people pay for airfare to get treatment or help the family in those difficult times,” Conway said.
According to the American Cancer Society, more than one out of three Americans now living will eventually develop cancer. The disease has become the second leading cause of death in the United States, following heart disease.
The first Clash at Clairemont event netted $18,000, which the organization split with the Mission Valley YMCA, where the event was held, according to Tracy Marks. “It’s completely a family-friendly atmosphere with bands, food and the best people in action sports,” Conway said.
While Tony Hawk won’t be able to participate in the event this year, other big names will fill in the void. Indeed, skateboarding and BMX racing stars such as Andy Macdonald, Bucky Lasek, Kevin Robinson, Ryan Sheckler and Mat Hoffman will donate their time to participate in demonstrations and sign autographs throughout the event. “At the hub of action sports is a really big heart,” Conway said.
Conway said raising the money never overshadows the overarching mission of the organization. “It’s about creating awareness and lending support wherever, whenever we can,” he said.
The event will be held March 14 at the Mission Valley YMCA, 3401 Clairemont Drive from 10 a.m. to 5 p.m. Admission is open to the public with a requested $10 minimum donation that includes food, games, demonstrations, entertainment and raffle tickets. Skateboards and bikes are not allowed inside the park during the event.
For more information about the event, visit www.pacsunclashatclaire mont.com. For more information about Grind for Life, visit www.grindforlife.org.